Logo Design Love: L’Usine Gourmande

on February 3rd, 2011

Found on Behance recently; not sure whether it’s the orange (new fave colour of mine), the letterpress feel of the stationery or the fresh take on the retro craze that has swept the design world for the past year, but whatever it is, I love L’Usine Gourmande.


Creative brief: a word to the wise

on January 23rd, 2011

If your brief isn’t interesting, the resulting design won’t be either.

Tags: ,

Carpet Republic Logo Design

on January 19th, 2011

Logo design & identity work for a high-end brand called Carpet Republic, a subsidiary of Superior Floor Coverings Pty Ltd in Glebe, Sydney.

Tags: , ,

Branding Inspiration: Logan Wines

on September 3rd, 2010

Brand identity work for Logan Wines by Clinton Duncan, of PDC Creative. And I must say, this brand application just tickles me pink with joy, as it is exuberant yet minimalistic, heartfelt yet elegant. Very much removed from geometrical precision and bravely tactile.

Tags: ,

Map Engine Logo Design

on June 30th, 2010

From recent projects: logo and iPad / iPod icon for a travel application.


Style My Wedding – Logo Design

on March 18th, 2010

From recent projects: logo and identity concept for a wedding planning agency in Sydney.

Tags: ,

Logo design: beautiful black & white logos

on February 8th, 2009

I know this has been done before (see the references at the end of this article), but I really feel like talking about monochromatic, in particular black&white logos and symbols and how beautifully and meaningfully they can create an instantly recognisable identity for brands, companies and concepts. Starting with some well known and successful examples. […]

Tags: ,

Logo design review: Logica and Ethical Strategies

on February 7th, 2009

I always find it interesting to examine logos – and sometimes I come across some interesting ones.

Tags: ,

Oh dear. The Macquarie University logo disaster.

on February 6th, 2009

Gotta love this one. I was just reading David Airey’s “Is your logo design phallic” article yesterday; and what do I come across today? Yep, obviously, another brilliant – and high-profile – example.

Tags: ,