Lead nurturing strategy: targeted communication flowcharts
on October 22nd, 2009
The theory splits these non-converting prospects into prospects that need more information in order to feel comfortable enough to purchase; and prospects who are confident about the product but are price sensitive and are shopping for a more affordable option. To cater to these two very different categories of non-converting prospects vendors have to target them with a communication programme tailored to their respective areas of concern. These two flowcharts should come in useful for structuring your lead nurturing campaigns.
