15 Artistic Nude Wallpapers on Black (HD)
Haagen-Dazs loves Honey Bees (Titanium Silver Lion Cannes 2009)
Why it was great With relatively limited resources and a truly integrated marketing campaign Haagen-Dazs managed a massive pump in brand awareness; a boost in sales; an effective initiative for the environment and a Congress funding discussion for research into the bee crisis. It really doesn’t get much better than this.
Ad of the Day: Watch Your Own Heart Attack
For a great case about the successful leveraging of integrated media, look no further than the British Heart Foundation’s promotion of its Watch Your Own Heart Attack film. Celebrity endorsements, poster, press, radio and online advertising as well as Facebook and email reminders were choreographed to build anticipation in the two weeks prior to a [...]
How to write a Creative Brief for SMBs
If you’re a large company, you know the drill: you go to a large advertising agency, you get an account manager and a planner, they work with you to refine the creative brief for any advertising initiative and that, together with your years of marketing experience, ensure everything is swell. Sometimes at least. But what [...]