Ad of the Day: Unsafe Drinking Water

on April 30th, 2010

I am quite sure I tweeted about this before; yet, it is one of the most impressive bits of creativity I’ve seen in a long while. A fountain in Paris that lends unsafe water a voice. Client: Solidarites International Agencies: Cosa Prod & BDDP Paris. Photography: LesJandJ

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15 Artistic Nude Wallpapers on Black (HD)

on April 28th, 2010

You know all those wonderful pics of superb girls you find on stock imagery sites and always wonder what could anyone use for? Well, I’m lucky; with an escort agency as client I can actually use them. For your pleasure, the free wallpapers of the Voluptas series.

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Haagen-Dazs loves Honey Bees (Titanium Silver Lion Cannes 2009)

on April 28th, 2010

Why it was great With relatively limited resources and a truly integrated marketing campaign Haagen-Dazs managed a massive pump in brand awareness; a boost in sales; an effective initiative for the environment and a Congress funding discussion for research into the bee crisis. It really doesn’t get much better than this.

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Ad of the Day: Watch Your Own Heart Attack

on April 27th, 2010

For a great case about the successful leveraging of integrated media, look no further than the British Heart Foundation’s promotion of its Watch Your Own Heart Attack film. Celebrity endorsements, poster, press, radio and online advertising as well as Facebook and email reminders were choreographed to build anticipation in the two weeks prior to a [...]

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How to write a Creative Brief for SMBs

on April 26th, 2010

If you’re a large company, you know the drill: you go to a large advertising agency, you get an account manager and a planner, they work with you to refine the creative brief for any advertising initiative and that, together with your years of marketing experience, ensure everything is swell. Sometimes at least. But what [...]

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Lovely Logo Design for Tribe Hair

on April 20th, 2010

I was cheerfully wondering through Chatswood Mall when I came across this beauty. Have no idea who the designer is – if anyone knows please leave a comment, would love to drop them a line of congratulations.

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Style My Wedding – Logo Design

on March 18th, 2010

From recent projects: logo and identity concept for a wedding planning agency in Sydney.

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