Another logo I came across during my Sydney adventures; this one belongs to the Small Animals Specialist Hospital. Why it’s great Friendly, comforting and cheerful – and admire the distressed “a”, like a wounded animal, supported and aided by the other letters. Love it – if someone knows the designer let me know!
ChappsMalina was approached by Help Remedies, a New York City-based startup with a big idea: to revolutionize over-the-counter medication. The resulting line consists of 6 products that are designed to guide you through the medication aisle with ease and comfort. From “help, I have a headache” to “help, I can’t sleep”, instead of yelling “FAST […]
So Google rolled out their new, Bing-inspired interface. Some people like it, some not quite as much. Regardless of how you feel about it, it does bring to light some important points of consideration with respect to the ranking your site. One of the most interesting thing I cam across was the new option “Sites […]
This is a demo on how to install, activate, and configure the WordPress-to-Lead for Salesforce CRM plugin. WordPress-to-Lead is a free WordPress plugin that let’s you easily create contact forms and publish them to your WordPress site or blog. What’s even better, is that WordPress-to-Lead automatically captures every lead and inquiry directly into Salesforce CRM.
Why it was great With relatively limited resources and a truly integrated marketing campaign Haagen-Dazs managed a massive pump in brand awareness; a boost in sales; an effective initiative for the environment and a Congress funding discussion for research into the bee crisis. It really doesn’t get much better than this.
For a great case about the successful leveraging of integrated media, look no further than the British Heart Foundation’s promotion of its Watch Your Own Heart Attack film. Celebrity endorsements, poster, press, radio and online advertising as well as Facebook and email reminders were choreographed to build anticipation in the two weeks prior to a […]
If you’re a large company, you know the drill: you go to a large advertising agency, you get an account manager and a planner, they work with you to refine the creative brief for any advertising initiative and that, together with your years of marketing experience, ensure everything is swell. Sometimes at least. But what […]