Now this is not something one comes across every day: it’s a campaign for turning in your gun. Simple and very, very effective: structured like a labyrinth, with the gun at the centre of it and the message: “The game ends when they find it. Save a life, give your gun. Disarming house campaign stop. Act. Denounce.” This one made [...]
Continue reading...Wednesday, October 21, 2009
Two of the many ads in the “Get a word view series”. As always, subtle and to the point – and I’m loving the Economist red that make the ad so very distinctive. Click on the image to see the larger version. The Plugs The Team Advertising Agency: BBDO, New York, USA Chief Creative Officers: David Lubars, Bill Bruce Senior Creative [...]
Continue reading...Tuesday, October 20, 2009
This awesome video is part of an initiative by the folks at Volkswagen in Sweden, called The Fun Theory. The theory is that something as simple as fun is the easiest way to change people’s behaviour for the better. The results seem to confirm the theory – the piano staircase resulted in a 66% [...]
Continue reading...Monday, October 19, 2009
I came across Sandra Suy's work quite recently; I just love fashion illustration (probably because I used to do a bit of it myself in a previous life); and Sandra's work is sharp, and minimalistic, and beautiful.
Continue reading...Monday, October 19, 2009
Very simple and to the point ads for Kia Motors: awesome use of Photoshop in merging types of animals to illustrate product features. Click on the image to see the larger version. Swift and spacious Fast and fuel efficient
Continue reading...Thursday, October 15, 2009
I don't think there are many words to describe this. Just heartbreaking. The agency is Casanova Pendrill NY, and they specialise in Hispanic Communications. They also received a wide range of national and international creative awards, including Advertising Age Gold, Silver and Bronze, FIAP gold, silver and bronze, Addy, New York Festival, etc.
Continue reading...Monday, October 12, 2009
Indian advertising series for Omax wide-angle lenses; not exactly an original idea - it's been done before by Yahoo for 360 degree search - but it's cool nevertheless, if for nothing else at least for the eye candy :).
Continue reading...Sunday, October 11, 2009
This series is really awesome – the idea is that early detection examination for prostate cancer no longer takes place where it would be expected. A simple blood test in the crook of the arm suffices. Very simply and efficiently realised. Thong Slip
Continue reading...Sunday, February 8, 2009
I know this has been done before (see the references at the end of this article), but I really feel like talking about monochromatic, in particular black&white logos and symbols and how beautifully and meaningfully they can create an instantly recognisable identity for brands, companies and concepts. Starting with some well known and successful examples. [...]
Continue reading...Saturday, February 7, 2009
I always find it interesting to examine logos – and sometimes I come across some interesting ones.
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Wednesday, October 21, 2009
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