Copywriting for social media

on November 3rd, 2008

Do forgive me this brief rant, I just came out of yet another meeting I tried to explain blogging and mcroblogging to corporate types. Exhausting. For some reason, it seems very difficult for the corporate world to relate to social media. It’s a little like trying to convert a B2B marketer to B2C: whatever they […]


One hundred free RSS icons / badges

on November 2nd, 2008

Finally got the time to do these – just some RSS icons in a few different colours and sizes. You can just right-click and save image to your computer. Alternatively there is a link to a zip archive containing all the icons at the bottom of the page. All the images are transparent png files […]

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Twitter to kill RSS?

on September 12th, 2008

It’s interesting how Twitter can take over one’s life, in a very short period of time. I suspect this is more true for the SEO/blogging crowd than for “normal” people. First, because we’re living most of our lives online; and second, because we’re involved in so many communities it becomes really difficult to keep track […]

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I have a PR 0f 0 and refuse to be ashamed of it

on September 6th, 2008

UPDATE: this site no longer has a PR of 0 – we’re up to PR3 now and should get better, but I still stick to the principles below. So, PageRank vs traffic volume and content quality: a topic that’s been done to death; we all know that theoretically one should try to build traffic and […]

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I never found the girl, I never got rich. Follow me.

on September 6th, 2008

Mr. Leonard Cohen of course. My favourite singer and songwriter of all time. The man guilty of having infected me with the restlessness bug that drove me out of my country and to the end of the world. So I’ve been watching this movie about Leonard; and while trying to find meaning in every crease […]

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Creating compelling blog posts with Google Docs

on August 27th, 2008

I came across an interesting post regarding compelling copywriting today. The author is Bruce Allen of Marketing Catalyst, a marketer, consultant and professional speaker with quite a professional background. Bruce talks about the ‘feel’ of a piece and the Flesch Reading Ease rating as important factors in making a piece of collateral efficient. I think […]

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Link & relationship building: Blogging about other blogs

on August 13th, 2008

I surprised myself the other day writing a post about another blog. Somehow I felt vaguely embarassed about it. I did it because I genuinely thought they had great content that I just had to share, but it wasn’t honest work. It was too easy. Easy to write the post – I didn’t have to […]

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