Sydney-based Collider was awarded the top prize for Commercials – Visual Effects at the 2010 Australian Effects and Animation Festival Awards (AEAF) last night for Nestle Club ‘Intense Pleasure’, via agency JWT Sydney. The spot was directed by Collider co-founder and creative director, Andrew van der Westhuyzen. And it’s stirring and delicious….
According to the Australian Childhood Foundation’s website, neglect accounted for 30 per cent of reported child abuse cases in Australia in 2006-7, although many children suffer a combination of emotional, physical and sexual abuse. The Foundation stresses that it’s the role of adults to learn how to notice and report child abuse – and so […]
Now this is not something one comes across every day: it’s a campaign for turning in your gun. Simple and very, very effective: structured like a labyrinth, with the gun at the centre of it and the message: “The game ends when they find it. Save a life, give your gun. Disarming house campaign stop. […]
This awesome video is part of an initiative by the folks at Volkswagen in Sweden, called The Fun Theory. The theory is that something as simple as fun is the easiest way to change people’s behaviour for the better. The results seem to confirm the theory – the piano staircase resulted in a 66% increase […]
I don’t think there are many words to describe this. Just heartbreaking. The agency is Casanova Pendrill NY, and they specialise in Hispanic Communications. They also received a wide range of national and international creative awards, including Advertising Age Gold, Silver and Bronze, FIAP gold, silver and bronze, Addy, New York Festival, etc.
The “Get back your life” concept has been developed as an illustration in an attempt to steer away from the ‘corporate’ look. The campaign message was that working from home can give one the opportunity of fulfilling aspects of their lives that cannot get full attention while working full time in an office environment.