Stir something deep inside…

on August 13th, 2010

Sydney-based Collider was awarded the top prize for Commercials – Visual Effects at the 2010 Australian Effects and Animation Festival Awards (AEAF) last night for Nestle Club ‘Intense Pleasure’, via agency JWT Sydney. The spot was directed by Collider co-founder and creative director, Andrew van der Westhuyzen. And it’s stirring and delicious….


Ad of the Day: Australian Childhood Foundation, ‘Invisible’

on August 12th, 2010

According to the Australian Childhood Foundation’s website, neglect accounted for 30 per cent of reported child abuse cases in Australia in 2006-7, although many children suffer a combination of emotional, physical and sexual abuse. The Foundation stresses that it’s the role of adults to learn how to notice and report child abuse – and so […]


Ad of the Day: Amnesty International (print)

on October 21st, 2009

Now this is not something one comes across every day: it’s a campaign for turning in your gun. Simple and very, very effective: structured like a labyrinth, with the gun at the centre of it and the message: “The game ends when they find it. Save a life, give your gun. Disarming house campaign stop. […]

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Ad of the day: The Economist (bilboard)

on October 21st, 2009

Two of the many ads in the “Get a word view series”. As always, subtle and to the point – and I’m loving the Economist red that make the ad so very distinctive. Click on the image to see the larger version. The Plugs The Team Advertising Agency: BBDO, New York, USA Chief Creative Officers: […]

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Ad of the day: Volkswagen – The Fun Theory (viral)

on October 20th, 2009

This awesome video is part of an initiative by the folks at Volkswagen in Sweden, called The Fun Theory. The theory is that something as simple as fun is the easiest way to change people’s behaviour for the better. The results seem to confirm the theory – the piano staircase resulted in a 66% increase […]

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Ad of the Day: Kia Motors (bilboard)

on October 19th, 2009

Very simple and to the point ads for Kia Motors: awesome use of Photoshop in merging types of animals to illustrate product features. Click on the image to see the larger version. Swift and spacious Fast and fuel efficient

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Ad of the Day: Unicef Tap Project / Desperate (TV)

on October 15th, 2009

I don’t think there are many words to describe this. Just heartbreaking. The agency is Casanova Pendrill NY, and they specialise in Hispanic Communications. They also received a wide range of national and international creative awards, including Advertising Age Gold, Silver and Bronze, FIAP gold, silver and bronze, Addy, New York Festival, etc.

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Cool Ad of the Day: Omax Lenses (print)

on October 12th, 2009

Indian advertising series for Omax wide-angle lenses; not exactly an original idea – it’s been done before by Yahoo for 360 degree search – but it’s cool nevertheless, if for nothing else at least for the eye candy :).

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Cool Ad of the Day: Prostate Cancer Foundation (print)

on October 11th, 2009

This series is really awesome – the idea is that early detection examination for prostate cancer no longer takes place where it would be expected. A simple blood test in the crook of the arm suffices. Very simply and efficiently realised. Thong Slip

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The truth in advertising

on February 22nd, 2009

Very funny (and irreverent, and a bit foul-mouthed) look at the advertising industry and the way an award-winning ad gets done. Rather long, 12 minutes, but hilarious.


SuperBowl ads 2009 – See them all here

on February 2nd, 2009

These are this year’s SuperBowl ads – with emphasis on a few of my favourites.


Recent work: Get back your life

on July 31st, 2008

The “Get back your life” concept has been developed as an illustration in an attempt to steer away from the ‘corporate’ look. The campaign message was that working from home can give one the opportunity of fulfilling aspects of their lives that cannot get full attention while working full time in an office environment.

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