Brand Creative Brief


Please answer as many questions as you can; alternatively we will contact you upon receipt of your order for an in-depth discussion of your needs. However, your contact and company details are compulsory.

 

About you
First Name*
Last Name*
Email*
Phone*
Website

About your logo
Please write out the logo name exactly as you’d like for it to appear in the design (e.g., Limeshot Design Pty Ltd; Limeshot Design; or just Limeshot)
What does your company name mean? Where did the name come from?
Do you have a short tag line you will sometimes use, when appropriate, with your logo?

Vision & Goals
What are the core values of your company, what is important, what are your principles, what will govern your existence as an organisation?
What is the core purpose of the organisation: why does it exist, why is it meaningful?
What is the envisioned future, what are your Big, Hairy, Audacious Goals? Try finishing this sentence: “One day, we see a world where…”
What are the short, medium and long-term goals for the organisation? What will it look like one year, five years and ten years from now?
What is the business model: how do you make money, how will you measure economic performance and success?

Brand Strategy & Positioning
What do you want to be famous for? What is your promise: when people think of you, what words or thoughts will come to mind? (please stay away from marketing hyperbole when answering this question – simple and truthful will do very well).
Do you know who your ideal customers are? What else do they buy? What are their likes, dislikes, values? You can also define the customers you DON’T want.
Who are your competitors? How do you compare to them? Is there a market leader? What position do you want to occupy within your category/industry/market?
What is the buying process? What steps do your customers go through when making a purchase decision?
Why should they buy from you?
What are your primary and secondary brand touch points? Brand touch points are every possible interaction or experience people will have with your brand (examples include: pre-purchase enquiry calls; website; advertisements; your shop; post-purchase surveys or mail-outs, etc)

Brand Attributes
Please rate your brand on the sliders below:
Necessity

Luxury
Expensive

Economical
Light

Serious
Formal

Casual
Exotic

Commonplace
Discreet

Aggressive
Hi Tech / Industrial

Homemade
Heritage

Ground Breaking
Modern

Classic
Quiet

Loud
Simple

Complex
Subdued

Bright
Black & White

Colourful
Feminine

Masculine
Raw

Refined

About your design preferences
Is there a certain ‘look’ or style that you like (include URLs or company names if possible)?
Is there any ‘look’ that you dislike (any examples or URLs would be useful)?
Do you want your logo to include text only, text and graphic, or graphic only?
List your color preference if you have any.
Is there anything else you think would be relevant to your logo project? You can paste any links in this box and use HTML formatting – but no CSS or javascript please!