If you’re a designer, things are never as easy as “making things pretty”. More often that not, a graphic designer has to design something that will sell. A lot of times the design experience will help with optimising a design for conversion; however there are times when experience and flair will only take you that far.
The theory splits these non-converting prospects into prospects that need more information in order to feel comfortable enough to purchase; and prospects who are confident about the product but are price sensitive and are shopping for a more affordable option. To cater to these two very different categories of non-converting prospects vendors have to target them with a communication programme tailored to their respective areas of concern. These two flowcharts should come in useful for structuring your lead nurturing campaigns.
There is much hype surrounding website UI design, and a large variety of tools claiming to help optimise the said interface; however, the most useful piece of theory I have found on the topic is dated 1998 and was written by somebody called Talin, whose home page now returns a 404.
It was written with reference to program design rather than website design, but I think these 14 principles apply cross-topic.
The awesome guys at InformationisBeautiful have come up with a an infographic that requires sharing. The brain behind these awesome visualisations is David McCandless, a London-based author, writer and designer with a penchant for visualizing information – facts, data, ideas, subjects, issues, statistics, questions – all with the minimum of words.
Yes, that’s what the little illustration to the right says: Your Ads Here. Try again, perhaps you can see it this time. Anyways, if you click on the image you’ll be taken to Buysellads.com where you can see the available ad spots and their pricing. Since we are just starting up, they’re quite cheap, so [...]
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