Copywriting for social media
Do forgive me this brief rant, I just came out of yet another meeting I tried to explain blogging and mcroblogging to corporate types. Exhausting. For some reason, it seems very difficult for the corporate world to relate to social media. It’s a little like trying to convert a B2B marketer to B2C: whatever they [...]
One hundred free RSS icons / badges
Talk like a Pirate Day Banners
Twitter to kill RSS?
It’s interesting how Twitter can take over one’s life, in a very short period of time. I suspect this is more true for the SEO/blogging crowd than for “normal” people. First, because we’re living most of our lives online; and second, because we’re involved in so many communities it becomes really difficult to keep track [...]
I have a PR 0f 0 and refuse to be ashamed of it
I never found the girl, I never got rich. Follow me.
Mr. Leonard Cohen of course. My favourite singer and songwriter of all time. The man guilty of having infected me with the restlessness bug that drove me out of my country and to the end of the world. So I’ve been watching this movie about Leonard; and while trying to find meaning in every crease [...]
Creating compelling blog posts with Google Docs
I came across an interesting post regarding compelling copywriting today. The author is Bruce Allen of Marketing Catalyst, a marketer, consultant and professional speaker with quite a professional background. Bruce talks about the ‘feel’ of a piece and the Flesch Reading Ease rating as important factors in making a piece of collateral efficient. I think [...]