Limeshot Logo Design & Branding Sydney

It’s finally here: my new Amazon-ordered, eagerly-awaited Los Logos 4. 519 pages of really cool logos, selected and published by Gestalten in September 2008.

I know this has been done before (see the references at the end of this article), but I really feel like talking about monochromatic, in particular black&white logos and symbols and how beautifully and meaningfully they can create an instantly recognisable identity for brands, companies and concepts. Starting with some well known and successful examples. [...]

Gotta love this one. I was just reading David Airey’s “Is your logo design phallic” article yesterday; and what do I come across today? Yep, obviously, another brilliant – and high-profile – example.