Markets For Change social ad banned for damaging large retailer Harvey Norman sales
I woke up this morning to an interesting story: Markets for Change and GetUp have put together a controversial ad about Harvey Norman (Australian furniture retailer) contributing to Australian deforestation by their timber sourcing policies. The ad was subsequently banned, and an irate George Harvey came on television to say he’s getting aggressive emails from [...]
Save the Bees Campaign in London
Brand, sweet brand: logo cakes
Going viral with Jennifer Aniston
Search Engine Optimised Websites: what does it mean for the Small Business Owner.
There’s an excellent SEO article over at Search Engine Watch (SEW), that attempts to distinguish between Search Engine Optimised (SEO) websites and Search Engine Friendly (SEF) websites. This discussion can get pretty technical, but I want to tackle the other end of it, i.e. what clients should expect from an SEO website and how search [...]
How to build a company, a customer base, a legion of adoring fans
Ralph Lauren’s Mindblowing, Perfumed 4D Show
On Wednesday, November 10, thousands of eyes witnessed the Ralph Lauren 4D show, featuring advanced video mapping technology projected onto the façade of the Ralph Lauren flagship locations in New York and London. The vibrant world of Ralph Lauren illuminated the evening sky as moving footage of iconic product was brought to life on the [...]