Angelina Jolie, Louis Vuitton and Annie Leibovitz: Fail.

on July 14th, 2011

If you read this blog before you’ll know I’m a fan of Annie Leibovitz. I also happen to love Angelina Jolie for a whole lot of reasons. I’m not into the whole Louis Vuitton “brand yourself as middle class by hanging a bag that spells its label on your shoulder” kind of thing, but that’s [...]

Markets For Change social ad banned for damaging large retailer Harvey Norman sales

on July 5th, 2011

I woke up this morning to an interesting story: Markets for Change and GetUp have put together a controversial ad about Harvey Norman (Australian furniture retailer) contributing to Australian deforestation by their timber sourcing policies. The ad was subsequently banned, and an irate George Harvey came on television to say he’s getting aggressive emails from [...]

Save the Bees Campaign in London

on June 29th, 2011

A while back I published an article about a Haagen Dazs campaign for the bees of United States. Well, since then the bee problem has spread to the rest of the world, and while the phenomenon seems to be in decline in America according to Time Magazine, it has become a problem Europe has to [...]

Brand, sweet brand: logo cakes

on March 21st, 2011

Don’t know what else to put your logo on? Then be inspired by the newest, sweetest fade: logo cakes, as beautifully illustrated by Herson Rodrigues.

Going viral with Jennifer Aniston

on March 11th, 2011

The best thing since the Make My Logo Bigger cream – and I’m not really a Jennifer Aniston fan. Have a look, it’s a great effort. Jennifer Aniston promoting SmartWater in a video now hovering at more than 5 million views on YouTube.

Search Engine Optimised Websites: what does it mean for the Small Business Owner.

on January 31st, 2011

There’s an excellent SEO article over at Search Engine Watch (SEW), that attempts to distinguish between Search Engine Optimised (SEO) websites and Search Engine Friendly (SEF) websites. This discussion can get pretty technical, but I want to tackle the other end of it, i.e. what clients should expect from an SEO website and how search [...]

How to build a company, a customer base, a legion of adoring fans

on November 30th, 2010

Do you ever wish you were Steve Jobs and your company was doing as well as Apple? Yeah, so do I. Have any idea how to get there? Yeah, me neither. Enter this great tidbit of no-bullshit wisdom from David Mamet, found via Copyblogger. And I post it here complete and uncensored, because I truly [...]

Ralph Lauren’s Mindblowing, Perfumed 4D Show

on November 15th, 2010

On Wednesday, November 10, thousands of eyes witnessed the Ralph Lauren 4D show, featuring advanced video mapping technology projected onto the façade of the Ralph Lauren flagship locations in New York and London. The vibrant world of Ralph Lauren illuminated the evening sky as moving footage of iconic product was brought to life on the [...]