I woke up this morning to an interesting story: Markets for Change and GetUp have put together a controversial ad about Harvey Norman (Australian furniture retailer) contributing to Australian deforestation by their timber sourcing policies. The ad was subsequently banned, and an irate George Harvey came on television to say he’s getting aggressive emails from […]
There’s an excellent SEO article over at Search Engine Watch (SEW), that attempts to distinguish between Search Engine Optimised (SEO) websites and Search Engine Friendly (SEF) websites. This discussion can get pretty technical, but I want to tackle the other end of it, i.e. what clients should expect from an SEO website and how search […]
On Wednesday, November 10, thousands of eyes witnessed the Ralph Lauren 4D show, featuring advanced video mapping technology projected onto the façade of the Ralph Lauren flagship locations in New York and London. The vibrant world of Ralph Lauren illuminated the evening sky as moving footage of iconic product was brought to life on the […]
Well, sort of. Mild hints. Very mild. My grandmother could have said something saucier. But hey, it’s Jude Law, with a hot Muse theme in the background – and Michaela Kocianova wearing next to nothing. “Un Rendez Vous”, the first of Guy Ritchie’s three short films for a new campaign for Dior Homme is an […]
Sydney-based Collider was awarded the top prize for Commercials – Visual Effects at the 2010 Australian Effects and Animation Festival Awards (AEAF) last night for Nestle Club ‘Intense Pleasure’, via agency JWT Sydney. The spot was directed by Collider co-founder and creative director, Andrew van der Westhuyzen. And it’s stirring and delicious….
According to the Australian Childhood Foundation’s website, neglect accounted for 30 per cent of reported child abuse cases in Australia in 2006-7, although many children suffer a combination of emotional, physical and sexual abuse. The Foundation stresses that it’s the role of adults to learn how to notice and report child abuse – and so […]
Based on Zain’s corporate typeface, Avenir, and their request for a patterned headline font, Fontsmith came up with this beauty; created by Fontsmith’s Arabic specialist, Emanuela Conidi, this font comes in a single headline weight in both Latin and Arabic language scripts as well as a special weight for numbers (it is a phone company after all).
Inspired by the body art phenomenon that is sweeping the globe, WICKED is an all new energy drink combining tattoo attitude with caffeine and taurine; it comes in a gorgeous packaging and with a wicked, wicked commercial featuring a pole-dancing geisha, animated body art and Tomb Raider-like action.
ChappsMalina was approached by Help Remedies, a New York City-based startup with a big idea: to revolutionize over-the-counter medication. The resulting line consists of 6 products that are designed to guide you through the medication aisle with ease and comfort. From “help, I have a headache” to “help, I can’t sleep”, instead of yelling “FAST […]
Why it was great With relatively limited resources and a truly integrated marketing campaign Haagen-Dazs managed a massive pump in brand awareness; a boost in sales; an effective initiative for the environment and a Congress funding discussion for research into the bee crisis. It really doesn’t get much better than this.
For a great case about the successful leveraging of integrated media, look no further than the British Heart Foundation’s promotion of its Watch Your Own Heart Attack film. Celebrity endorsements, poster, press, radio and online advertising as well as Facebook and email reminders were choreographed to build anticipation in the two weeks prior to a […]
A short film that was directed by the French animation collective H5, François Alaux, Hervé de Crécy + Ludovic Houplain. It was presented at the Cannes Film Festival 2009. It opened the 2010 Sundance Film Festival and won a 2010 academy award under the category of animated short. And trust me, this is worth seeing […]