Angelina Jolie, Louis Vuitton and Annie Leibovitz: Fail.

on July 14th, 2011

If you read this blog before you’ll know I’m a fan of Annie Leibovitz. I also happen to love Angelina Jolie for a whole lot of reasons. I’m not into the whole Louis Vuitton “brand yourself as middle class by hanging a bag that spells its label on your shoulder” kind of thing, but that’s […]

Markets For Change social ad banned for damaging large retailer Harvey Norman sales

on July 5th, 2011

I woke up this morning to an interesting story: Markets for Change and GetUp have put together a controversial ad about Harvey Norman (Australian furniture retailer) contributing to Australian deforestation by their timber sourcing policies. The ad was subsequently banned, and an irate George Harvey came on television to say he’s getting aggressive emails from […]

Save the Bees Campaign in London

on June 29th, 2011

A while back I published an article about a Haagen Dazs campaign for the bees of United States. Well, since then the bee problem has spread to the rest of the world, and while the phenomenon seems to be in decline in America according to Time Magazine, it has become a problem Europe has to […]

Brand, sweet brand: logo cakes

on March 21st, 2011

Don’t know what else to put your logo on? Then be inspired by the newest, sweetest fade: logo cakes, as beautifully illustrated by Herson Rodrigues.

Going viral with Jennifer Aniston

on March 11th, 2011

The best thing since the Make My Logo Bigger cream – and I’m not really a Jennifer Aniston fan. Have a look, it’s a great effort. Jennifer Aniston promoting SmartWater in a video now hovering at more than 5 million views on YouTube.

Search Engine Optimised Websites: what does it mean for the Small Business Owner.

on January 31st, 2011

There’s an excellent SEO article over at Search Engine Watch (SEW), that attempts to distinguish between Search Engine Optimised (SEO) websites and Search Engine Friendly (SEF) websites. This discussion can get pretty technical, but I want to tackle the other end of it, i.e. what clients should expect from an SEO website and how search […]

How to build a company, a customer base, a legion of adoring fans

on November 30th, 2010

Do you ever wish you were Steve Jobs and your company was doing as well as Apple? Yeah, so do I. Have any idea how to get there? Yeah, me neither. Enter this great tidbit of no-bullshit wisdom from David Mamet, found via Copyblogger. And I post it here complete and uncensored, because I truly […]

Ralph Lauren’s Mindblowing, Perfumed 4D Show

on November 15th, 2010

On Wednesday, November 10, thousands of eyes witnessed the Ralph Lauren 4D show, featuring advanced video mapping technology projected onto the façade of the Ralph Lauren flagship locations in New York and London. The vibrant world of Ralph Lauren illuminated the evening sky as moving footage of iconic product was brought to life on the […]

Water in All its Beauty: Logos, Installations, Designs / Blog Action Day 2010

on October 15th, 2010

Blog Action Day is an annual event that unites the world’s bloggers in posting about the same issue on the same day. Our aim is to raise awareness and trigger a global discussion around an important issue that impacts us all. This year, with the theme of Water, we are eager to shed light on […]

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Michaela Kocianova and Jude Law talk sex for Dior Homme

on September 10th, 2010

Well, sort of. Mild hints. Very mild. My grandmother could have said something saucier. But hey, it’s Jude Law, with a hot Muse theme in the background – and Michaela Kocianova wearing next to nothing. “Un Rendez Vous”, the first of Guy Ritchie’s three short films for a new campaign for Dior Homme is an […]

Stir something deep inside…

on August 13th, 2010

Sydney-based Collider was awarded the top prize for Commercials – Visual Effects at the 2010 Australian Effects and Animation Festival Awards (AEAF) last night for Nestle Club ‘Intense Pleasure’, via agency JWT Sydney. The spot was directed by Collider co-founder and creative director, Andrew van der Westhuyzen. And it’s stirring and delicious….


Ad of the Day: Australian Childhood Foundation, ‘Invisible’

on August 12th, 2010

According to the Australian Childhood Foundation’s website, neglect accounted for 30 per cent of reported child abuse cases in Australia in 2006-7, although many children suffer a combination of emotional, physical and sexual abuse. The Foundation stresses that it’s the role of adults to learn how to notice and report child abuse – and so […]


Inspiration: Custom Type for Middle East’s Largest Telco

on July 21st, 2010

Based on Zain’s corporate typeface, Avenir, and their request for a patterned headline font, Fontsmith came up with this beauty; created by Fontsmith’s Arabic specialist, Emanuela Conidi, this font comes in a single headline weight in both Latin and Arabic language scripts as well as a special weight for numbers (it is a phone company after all).

Wicked Ad and Packaging

on May 20th, 2010

Inspired by the body art phenomenon that is sweeping the globe, WICKED is an all new energy drink combining tattoo attitude with caffeine and taurine; it comes in a gorgeous packaging and with a wicked, wicked commercial featuring a pole-dancing geisha, animated body art and Tomb Raider-like action.

Packaging Design: Help Remedies 2.0

on May 12th, 2010

ChappsMalina was approached by Help Remedies, a New York City-based startup with a big idea: to revolutionize over-the-counter medication. The resulting line consists of 6 products that are designed to guide you through the medication aisle with ease and comfort. From “help, I have a headache” to “help, I can’t sleep”, instead of yelling “FAST […]


Ad of the Day: Lego Click

on May 10th, 2010

Really cool, in a weird sort of way. Got me in a groovy mood for no reason whatever :)


Ad of the Day: Unsafe Drinking Water

on April 30th, 2010

I am quite sure I tweeted about this before; yet, it is one of the most impressive bits of creativity I’ve seen in a long while. A fountain in Paris that lends unsafe water a voice. Client: Solidarites International Agencies: Cosa Prod & BDDP Paris. Photography: LesJandJ


Haagen-Dazs loves Honey Bees (Titanium Silver Lion Cannes 2009)

on April 28th, 2010

Why it was great With relatively limited resources and a truly integrated marketing campaign Haagen-Dazs managed a massive pump in brand awareness; a boost in sales; an effective initiative for the environment and a Congress funding discussion for research into the bee crisis. It really doesn’t get much better than this.


Ad of the Day: Watch Your Own Heart Attack

on April 27th, 2010

For a great case about the successful leveraging of integrated media, look no further than the British Heart Foundation’s promotion of its Watch Your Own Heart Attack film. Celebrity endorsements, poster, press, radio and online advertising as well as Facebook and email reminders were choreographed to build anticipation in the two weeks prior to a […]


Avatar-Inspired Casio Graffiti Storefront

on March 24th, 2010

Casio and 20th Century Fox teamed up with End of the line’s biggest artist Probs to execute something truly spectacular on the exterior of the Casio store. Filmed over three days, crowds of tourists witnessed the transformation of the Carnaby Street flagship store into Pandora.

“Logorama” Short Movie: Tarantino meets The Big Book of Logos

on March 19th, 2010

A short film that was directed by the French animation collective H5, François Alaux, Hervé de Crécy + Ludovic Houplain. It was presented at the Cannes Film Festival 2009. It opened the 2010 Sundance Film Festival and won a 2010 academy award under the category of animated short. And trust me, this is worth seeing […]

Nike Naked Running Camp Commercial

on March 7th, 2010

Not a joke, I kid you not. This is an official Nike video about going back to the basics with Nike Running at the Bear Butte Running Camp. The commercial features the new Nike Free 5.0.

Books and Tea: wonderful posters for Carturesti Library

on February 23rd, 2010

Oh the delicate and subtle beauty of these posters! The brilliant Art Director, “guilty” for many other achievements that deserve a few more articles, is Stefan Vasilachi of Grey Worldwide Romania. And the happy client was Carturesti Library, Romania.

Storefront design: Changing Model Hologram

on February 17th, 2010

A holographic girl changing clothes in a storefront. What more can you say?!