So you need a typeface is an alternative way on how to choose fonts (or just be inspired) for a specific project, not just by browsing through the pages of FontBook. The list is (very loosely) based on the top 50 of the “Die 100 besten schriften” and has been put together by Dutch designer [...]
For a great case about the successful leveraging of integrated media, look no further than the British Heart Foundation’s promotion of its Watch Your Own Heart Attack film. Celebrity endorsements, poster, press, radio and online advertising as well as Facebook and email reminders were choreographed to build anticipation in the two weeks prior to a [...]
If you’re a large company, you know the drill: you go to a large advertising agency, you get an account manager and a planner, they work with you to refine the creative brief for any advertising initiative and that, together with your years of marketing experience, ensure everything is swell. Sometimes at least. But what [...]
Casio and 20th Century Fox teamed up with End of the line’s biggest artist Probs to execute something truly spectacular on the exterior of the Casio store. Filmed over three days, crowds of tourists witnessed the transformation of the Carnaby Street flagship store into Pandora.
Just a few things to brighten up your day – especially if you had enough of the modern, the glossy and the polished.
Not a joke, I kid you not. This is an official Nike video about going back to the basics with Nike Running at the Bear Butte Running Camp. The commercial features the new Nike Free 5.0.
A holographic girl changing clothes in a storefront. What more can you say?!
The theory splits these non-converting prospects into prospects that need more information in order to feel comfortable enough to purchase; and prospects who are confident about the product but are price sensitive and are shopping for a more affordable option. To cater to these two very different categories of non-converting prospects vendors have to target them with a communication programme tailored to their respective areas of concern. These two flowcharts should come in useful for structuring your lead nurturing campaigns.
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