Going viral with Jennifer Aniston

on March 11th, 2011

The best thing since the Make My Logo Bigger cream – and I’m not really a Jennifer Aniston fan. Have a look, it’s a great effort. Jennifer Aniston promoting SmartWater in a video now hovering at more than 5 million views on YouTube.

WIP: Erica Angyal Logo Design & Branding

on March 9th, 2011

Erica Angyal is a nutritionist, health consultant, speaker, and international author of books on health and beauty. Please note this is still work in progress.

Dribbble Invite Givaway

on March 4th, 2011

Update: a Dribbble invite is on its way to Andreea Stancovici! It was really tough to pick someone, I had no idea what I was in for! So congrats Andreea and thanks for playing, everyone.


A girl and a font: finding your type in Paris

on February 16th, 2011

Oh, love, love, love this – and pay attention to the part where the girl comes up the stairs and turns “a gauche” (left). I used to live there, right there, next to those stairs.

Colour of the Year 2011: Honeysuckle Pink

on February 10th, 2011

Yesterday Pantone has announced the Colour of the Year for 2011. It is – quite unexpectedly to me – Honeysuckle Pink. And so we had a look around imagery sites for a few examples of judicious use of this charming colour. However, if you have a low tolerance for pink please be aware: this can […]

Branding musings in American Typewriter

on February 1st, 2011

If you’ve recently been to the Museum of Contemporary Art in Sydney you’ll know what got into me. There’s a beautiful series of typewritten posters playing with the rhythms of the written word that every designer should go have a look at. Simply beautiful. So I’m not playing at art innovation here, I’m just having […]

Search Engine Optimised Websites: what does it mean for the Small Business Owner.

on January 31st, 2011

There’s an excellent SEO article over at Search Engine Watch (SEW), that attempts to distinguish between Search Engine Optimised (SEO) websites and Search Engine Friendly (SEF) websites. This discussion can get pretty technical, but I want to tackle the other end of it, i.e. what clients should expect from an SEO website and how search […]

How to build a company, a customer base, a legion of adoring fans

on November 30th, 2010

Do you ever wish you were Steve Jobs and your company was doing as well as Apple? Yeah, so do I. Have any idea how to get there? Yeah, me neither. Enter this great tidbit of no-bullshit wisdom from David Mamet, found via Copyblogger. And I post it here complete and uncensored, because I truly […]

Basic Folds: Kit Hinrichs Unfolds

on November 23rd, 2010

Next time you need inspiration for your brochures, flyers, and so on have a look at this – you’re bound to fins something useful. And it’s great fun to watch, too. (I used the zigzag fold for DL brochures, awesome effect). And of course, the hand folding belongs to Kit Hinrichs of Pentagram fame.

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Ralph Lauren’s Mindblowing, Perfumed 4D Show

on November 15th, 2010

On Wednesday, November 10, thousands of eyes witnessed the Ralph Lauren 4D show, featuring advanced video mapping technology projected onto the façade of the Ralph Lauren flagship locations in New York and London. The vibrant world of Ralph Lauren illuminated the evening sky as moving footage of iconic product was brought to life on the […]

The Largest Art Installation in Europe

on November 1st, 2010

And it contains two of my favourite art pieces in the world. Have a look!

Water in All its Beauty: Logos, Installations, Designs / Blog Action Day 2010

on October 15th, 2010

Blog Action Day is an annual event that unites the world’s bloggers in posting about the same issue on the same day. Our aim is to raise awareness and trigger a global discussion around an important issue that impacts us all. This year, with the theme of Water, we are eager to shed light on […]

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The most effective design tells a story

on October 13th, 2010

From Kit Hinrichs of Pentagram fame, who speaks my own principles better than I do, a statement of approach that resonates with every fibre of my creative muscle.

Dissecting the Trend: Dynamic Logos & Brands

on September 30th, 2010

A tetrapyloctomy piece about a very very old trend that came into its own in the past 3-5 years, as the technology stepped in to automate the process. But it all started a long, long time ago, most probably sometime during the second century.

10 Amazing Stipple Portraits by Noli Novak

on September 25th, 2010

Noli Novak is one of Wall Street Journal’s hedcut (stipple portrait) illustrators, and for nearly 20 years she has created. At her studio, she typically receives an e-mailed photo of her subject. Then, deftly employing a number-one pen, she copies a three-by-five inch image onto special vellum paper. She creates a realistic image with a […]

The outstanding documentary photography of Claire Martin

on September 10th, 2010

Claire Martin is as quirky as it gets: with a degree in social work and communications she faked a resume to land a job as a chef on luxury cruisers and ended up becoming a documentary photographer who had the guts to live in a community of squatters and shoot the street life of Vancouver’s […]


Lawrence Weiner on Designers, Helvetica and the Universe

on September 7th, 2010

What can I say, I am in love with Lawrence Weiner; he gets me. This is a beautiful movie on Weiner by Debbie Millman – and it’s a must see for any artist or designer. I have also included some of his works, for your viewing pleasure.

Logo Inspiration: Steven Noble (of Amex Centurion and White House fame)

on August 27th, 2010

If you haven’t heard of Steven Noble before, you most certainly have heard of some of his work: he illustrated the back of the one dollar bill; he is the illustrator who was hired to redraw the White House for its most recent logo refresh; he is the artist behind American Express’ centurion/gladiator illustration, famously […]

Her Morning Elegance: 2096 stills, one song, one movie

on August 21st, 2010

Photography? Design? Movie? Music? Actually, all of the above. Sunny and beautiful – and you can go to Her Morning Elegance online gallery to view the video broken apart to its 2096 still frames.

Stir something deep inside…

on August 13th, 2010

Sydney-based Collider was awarded the top prize for Commercials – Visual Effects at the 2010 Australian Effects and Animation Festival Awards (AEAF) last night for Nestle Club ‘Intense Pleasure’, via agency JWT Sydney. The spot was directed by Collider co-founder and creative director, Andrew van der Westhuyzen. And it’s stirring and delicious….


Gorgeous Victorian Font: Phaeton

on August 5th, 2010

One of the most elaborate typefaces I’ve seen, Phaeton is a beautiful font with hidden gems of beauty everywhere. The font’s nearly 600 characters includes a large number of alternates, ornaments, decorative banners, picto-glyphs, swash capitals, and 49 wordmark glyphs for ‘and,’ ‘the,’ ‘with’ etc. All characters are hand-drawn (and you can see it). Screenshots […]

Inspiration: Custom Type for Middle East’s Largest Telco

on July 21st, 2010

Based on Zain’s corporate typeface, Avenir, and their request for a patterned headline font, Fontsmith came up with this beauty; created by Fontsmith’s Arabic specialist, Emanuela Conidi, this font comes in a single headline weight in both Latin and Arabic language scripts as well as a special weight for numbers (it is a phone company after all).

The Beauty of Ampersands

on July 16th, 2010

If you’re not familiar with 300&65, this is a blog celebrating the beauty of the ampersand. A new one is posted each day, and they are exquisite. I have wanted to blog about 300&65 for a long while now, so here it is, a small selection from the past 2-3 months.


Featured Typography Artist: Jessica Hische

on July 14th, 2010

Jessica Hische is a typographer and illustrator working in Brooklyn, New York. She has “Type” tattooed on her left triceps. She is young, vibrant and enormously talented. Her work is stunning and inspirational.