Limeshot Logo Design & Branding Sydney

Now this is not something one comes across every day: it’s a campaign for turning in your gun. Simple and very, very effective: structured like a labyrinth, with the gun at the centre of it and the message: “The game ends when they find it. Save a life, give your gun. Disarming house campaign stop. [...]

Two of the many ads in the “Get a word view series”. As always, subtle and to the point – and I’m loving the Economist red that make the ad so very distinctive. Click on the image to see the larger version. The Plugs The Team Advertising Agency: BBDO, New York, USA Chief Creative Officers: [...]

This awesome video is part of an initiative by the folks at Volkswagen in Sweden, called The Fun Theory. The theory is that something as simple as fun is the easiest way to change people’s behaviour for the better. The results seem to confirm the theory – the piano staircase resulted in a 66% increase [...]

Very simple and to the point ads for Kia Motors: awesome use of Photoshop in merging types of animals to illustrate product features. Click on the image to see the larger version. Swift and spacious Fast and fuel efficient

I don’t think there are many words to describe this. Just heartbreaking. The agency is Casanova Pendrill NY, and they specialise in Hispanic Communications. They also received a wide range of national and international creative awards, including Advertising Age Gold, Silver and Bronze, FIAP gold, silver and bronze, Addy, New York Festival, etc.

Again, not a new idea, I am sure I’ve seen this before – but what a great idea it is! You can insert 50c coins straight into the poster stand and measurement scale on the poster shows how much has been already donated and how many injections the donations can pay for. Neat.

The IOC just launched the second phase of its “Best of Us” campaign, a multifaceted, global effort that aims to bring the Olympic values of Excellence, Respect and Friendship to life and engage youth around the world.

Indian advertising series for Omax wide-angle lenses; not exactly an original idea – it’s been done before by Yahoo for 360 degree search – but it’s cool nevertheless, if for nothing else at least for the eye candy :).