Limeshot Logo Design & Branding Sydney

Really cool, in a weird sort of way. Got me in a groovy mood for no reason whatever :)

I am quite sure I tweeted about this before; yet, it is one of the most impressive bits of creativity I’ve seen in a long while. A fountain in Paris that lends unsafe water a voice. Client: Solidarites International Agencies: Cosa Prod & BDDP Paris. Photography: LesJandJ

Why it was great With relatively limited resources and a truly integrated marketing campaign Haagen-Dazs managed a massive pump in brand awareness; a boost in sales; an effective initiative for the environment and a Congress funding discussion for research into the bee crisis. It really doesn’t get much better than this.

For a great case about the successful leveraging of integrated media, look no further than the British Heart Foundation’s promotion of its Watch Your Own Heart Attack film. Celebrity endorsements, poster, press, radio and online advertising as well as Facebook and email reminders were choreographed to build anticipation in the two weeks prior to a [...]

Casio and 20th Century Fox teamed up with End of the line’s biggest artist Probs to execute something truly spectacular on the exterior of the Casio store. Filmed over three days, crowds of tourists witnessed the transformation of the Carnaby Street flagship store into Pandora.

Not a joke, I kid you not. This is an official Nike video about going back to the basics with Nike Running at the Bear Butte Running Camp. The commercial features the new Nike Free 5.0.

Oh the delicate and subtle beauty of these posters! The brilliant Art Director, “guilty” for many other achievements that deserve a few more articles, is Stefan Vasilachi of Grey Worldwide Romania. And the happy client was Carturesti Library, Romania.

Well I have to say this year left me a bit unimpressed with the quality of the ads. The godaddy ones were a lame attempt to reiterate the buzz they (accidentally) accomplished last year; Doritos had a range of ads, some good, some not quite; and the Chicken Warning ones were downright gross. Sorry folks, [...]