Nike Naked Running Camp Commercial

on March 7th, 2010

Not a joke, I kid you not. This is an official Nike video about going back to the basics with Nike Running at the Bear Butte Running Camp. The commercial features the new Nike Free 5.0. Bookmark on Delicious Digg this post Recommend on Facebook Share on Linkedin share via Reddit Share with Stumblers Tweet [...]

Books and Tea: wonderful posters for Carturesti Library

on February 23rd, 2010

Oh the delicate and subtle beauty of these posters! The brilliant Art Director, “guilty” for many other achievements that deserve a few more articles, is Stefan Vasilachi of Grey Worldwide Romania. And the happy client was Carturesti Library, Romania.

Superbowl Ads 2010: My Top 10

on February 9th, 2010

Well I have to say this year left me a bit unimpressed with the quality of the ads. The godaddy ones were a lame attempt to reiterate the buzz they (accidentally) accomplished last year; Doritos had a range of ads, some good, some not quite; and the Chicken Warning ones were downright gross. Sorry folks, [...]

Ad of the Day: Amnesty International (print)

on October 21st, 2009

Now this is not something one comes across every day: it’s a campaign for turning in your gun. Simple and very, very effective: structured like a labyrinth, with the gun at the centre of it and the message: “The game ends when they find it. Save a life, give your gun. Disarming house campaign stop. [...]

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Ad of the day: The Economist (bilboard)

on October 21st, 2009

Two of the many ads in the “Get a word view series”. As always, subtle and to the point – and I’m loving the Economist red that make the ad so very distinctive. Click on the image to see the larger version. The Plugs The Team Advertising Agency: BBDO, New York, USA Chief Creative Officers: [...]

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Ad of the day: Volkswagen – The Fun Theory (viral)

on October 20th, 2009

This awesome video is part of an initiative by the folks at Volkswagen in Sweden, called The Fun Theory. The theory is that something as simple as fun is the easiest way to change people’s behaviour for the better. The results seem to confirm the theory – the piano staircase resulted in a 66% increase [...]

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