Stir something deep inside…

on August 13th, 2010

Sydney-based Collider was awarded the top prize for Commercials – Visual Effects at the 2010 Australian Effects and Animation Festival Awards (AEAF) last night for Nestle Club ‘Intense Pleasure’, via agency JWT Sydney. The spot was directed by Collider co-founder and creative director, Andrew van der Westhuyzen. And it’s stirring and delicious…. Bookmark on Delicious [...]

Tags:

Ad of the Day: Australian Childhood Foundation, ‘Invisible’

on August 12th, 2010

According to the Australian Childhood Foundation’s website, neglect accounted for 30 per cent of reported child abuse cases in Australia in 2006-7, although many children suffer a combination of emotional, physical and sexual abuse. The Foundation stresses that it’s the role of adults to learn how to notice and report child abuse – and so [...]

Tags:

Wicked Ad and Packaging

on May 20th, 2010

Inspired by the body art phenomenon that is sweeping the globe, WICKED is an all new energy drink combining tattoo attitude with caffeine and taurine; it comes in a gorgeous packaging and with a wicked, wicked commercial featuring a pole-dancing geisha, animated body art and Tomb Raider-like action.

Ad of the Day: Lego Click

on May 10th, 2010

Really cool, in a weird sort of way. Got me in a groovy mood for no reason whatever :) Bookmark on Delicious Digg this post Recommend on Facebook Share on Linkedin share via Reddit Share with Stumblers Tweet about it Subscribe to the comments on this post Tell a friend

Tags:

Ad of the Day: Unsafe Drinking Water

on April 30th, 2010

I am quite sure I tweeted about this before; yet, it is one of the most impressive bits of creativity I’ve seen in a long while. A fountain in Paris that lends unsafe water a voice. Client: Solidarites International Agencies: Cosa Prod & BDDP Paris. Photography: LesJandJ Bookmark on Delicious Digg this post Recommend on [...]

Tags:

Haagen-Dazs loves Honey Bees (Titanium Silver Lion Cannes 2009)

on April 28th, 2010

Why it was great With relatively limited resources and a truly integrated marketing campaign Haagen-Dazs managed a massive pump in brand awareness; a boost in sales; an effective initiative for the environment and a Congress funding discussion for research into the bee crisis. It really doesn’t get much better than this. Bookmark on Delicious Digg [...]

Tags:

Ad of the Day: Watch Your Own Heart Attack

on April 27th, 2010

For a great case about the successful leveraging of integrated media, look no further than the British Heart Foundation’s promotion of its Watch Your Own Heart Attack film. Celebrity endorsements, poster, press, radio and online advertising as well as Facebook and email reminders were choreographed to build anticipation in the two weeks prior to a [...]

Tags:

Avatar-Inspired Casio Graffiti Storefront

on March 24th, 2010

Casio and 20th Century Fox teamed up with End of the line’s biggest artist Probs to execute something truly spectacular on the exterior of the Casio store. Filmed over three days, crowds of tourists witnessed the transformation of the Carnaby Street flagship store into Pandora. Bookmark on Delicious Digg this post Recommend on Facebook Share [...]