I surprised myself the other day writing a post about another blog. Somehow I felt vaguely embarassed about it. I did it because I genuinely thought they had great content that I just had to share, but it wasn’t honest work.
It was too easy. Easy to write the post – I didn’t have to do much thinking, quite honestly, just let my enthusiasm run with me; easy because I didn’t have to do any research. And very useful, since I didn’t have the time for a lengthy and well researched post but I did want to make an update and keep those bots coming back.
And this got me thinking whether blogging about other blogs can really help with the search engine optimisation, not only from a freshness of content point of view but also with link building (assuming the respective blog uses DoFollow). Every time one blogs about another blog and in so doing links out to the respective blog, one creates a trackback, which in turn is a link to the referring website.
Sure, it’s a reciprocal link. Sure, it won’t count as much as a uni-directional one. But still, a link is a link and if it anchors a website in a cluster of same industry/topic blogs can only help with the search rankings.
Not to mention it also creates a certain amount of good will and a feeling of kinship among fellow bloggers. And we can all do with a bit more of that. Mind you, if the reference is negative and controversial scrap all I’ve said about good will and be content with the link. Assuming your trackback doesn’t get dissaproved.
So this is my thought of the day: go on and talk about other blogs, folks: you only have to gain. Just make sure they use DoFollow, unless you absolutely love their content in which case just go for it, eh?
And in case you’re wondering how to find the said DoFollow blogs, I include a few resources (note how I’m following my own advice :))