Limeshot Logo Design & Branding Sydney

If you’ve recently been to the Museum of Contemporary Art in Sydney you’ll know what got into me. There’s a beautiful series of typewritten posters playing with the rhythms of the written word that every designer should go have a look at. Simply beautiful. So I’m not playing at art innovation here, I’m just having a bit of fun with a bunch of branding-related tidbits that very frequently cross my mind, and maybe even yours.
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There’s an excellent SEO article over at Search Engine Watch (SEW), that attempts to distinguish between Search Engine Optimised (SEO) websites and Search Engine Friendly (SEF) websites. This discussion can get pretty technical, but I want to tackle the other end of it, i.e. what clients should expect from an SEO website and how search engine optimisation responsibility should be divided between the design & development team and the client (or management).
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If your brief isn’t interesting, the resulting design won’t be either.

(UPDATED 14.02.2011) I think this needs documentation, since it is an issue that concerns all designers out there, or at least all the designers who put their work on Brandstack, Dribbble, Logopond and so on.

We all do so with a certain understanding of the risks we run, the most important being our work being copied a bit or ripped-off entirely. However, we do expect a certain protection from these sites, and even more so from a site like Brandstack, which is a market place, not only a showcasing opp.

And yet, it seems we have been all deceived.
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Do you ever wish you were Steve Jobs and your company was doing as well as Apple? Yeah, so do I. Have any idea how to get there? Yeah, me neither. Enter this great tidbit of no-bullshit wisdom from David Mamet, found via Copyblogger.

And I post it here complete and uncensored, because I truly believe every business owner and marketer needs to read this.
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Next time you need inspiration for your brochures, flyers, and so on have a look at this – you’re bound to fins something useful. And it’s great fun to watch, too. (I used the zigzag fold for DL brochures, awesome effect). And of course, the hand folding belongs to Kit Hinrichs of Pentagram fame.

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A tireless advocate of good design in business, Corporate Design Foundation Chairman Peter Lawrence recently talked to Fast Company magazine about why design matters. I find it fascinating that finally the business world and the design world have decided to understand one another and find the best way design can contribute not only to the bottom lone, but also to a company’s long-term prospects. Have a listen – it’s good stuff.

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On Wednesday, November 10, thousands of eyes witnessed the Ralph Lauren 4D show, featuring advanced video mapping technology projected onto the façade of the Ralph Lauren flagship locations in New York and London. The vibrant world of Ralph Lauren illuminated the evening sky as moving footage of iconic product was brought to life on the façade in a culmination of fashion, art and technology. Oh, and smell – perfume was wafting over the crowd, complementing the visual show. This is just an amazing video, a must see.
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