UPDATE: this site no longer has a PR of 0 – we’re up to PR3 now and should get better, but I still stick to the principles below.
So, PageRank vs traffic volume and content quality: a topic that’s been done to death; we all know that theoretically one should try to build traffic and quality content and not PageRank.
Still, the truth is that this rule seems to be more of a theoretical approach, and having a PR of 0 still seems to be a dreadful condition one should hide from the eyes of the world.
Sure, I do suffer from the sour grapes syndrome just now; I’ve had no dramas about not having a PR of 0 (for a blog that’s 3 months old that really should not be a point of concern). It would be great to have a high page rank and I’m sure I’ll get there in a while.
But for the time being it seems I should just crawl away and die and not embarrass the world with such a lowly PR.
PageRank based DoFollow directories
There are many DoFollow lists; the point of them is to encourage people to comment on blogs that don’t enforce the nofollow on their outbound links.
But this one was a bit different: all the blogs listed were of PR 2 or higher. And the author kindly requested any owner of a PR2 or higher blog to email him the URL. The list comprised of some 20 blogs, most of them in the tech or SEO business.
And most interestingly, all the links to these blogs were nofollowed “for SEO purposes”.
So I stop and wonder: is it more worthwhile getting a link from an SEO blog with a PR of 3 or from five blogs with a small or no PR but an active audience and within the same industry as you?
I personally pick the latter: I’d rather belong in a cluster of similar blogs, that can refer qualified traffic to my site than comment aimlessly on blogs that have nothing to do with me.
Topic based DoFollow directories
Now there is a point that needs mentioning here: most of the people out there who are so concerned about page rank will be in the SEO business; and as such they WOULD be in their own cluster.
But for a graphic design blog, or a home improvement one, or a parenting one, as I’ve seen so many of, and of such great quality, this strategy doesn’t make any sense.
So I advocate the creation of topic-based directories of blog that do follow regardless of their page rank. The only criteria should be DoFollow and quality of content and/or traffic.
If anyone knows of such directories, do post a link in the comments section below. I think we need to do more to promote them.