Circular logos: fascination and inspiration

on April 20th, 2011

It seems to me, of late, that everyone is attracted to circular logos more than any other type. I have started avoiding providing a circular option – unless I am very happy with it, for fear my clients will choose that over stronger, non-circular concepts.

And yet what is it about circular logos that attracts people so? The symmetry? The balance? The comforting, enveloping shape? The association with authority (police and army badges), or with money (coins)? I wish someone could riddle me this, but in the meanwhile enjoy a handful of my favourite – or crowd’s favourite – circular logo designs.
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Logo Design Research Finds: Black Figure Attic Pottery

on April 7th, 2011

Been to the State Library of NSW today, doing some research for a new logo project (for a sumptuous Greek Kalamata olive oil, watch this space!) and came across some lovely pottery images, not the ones one can usually find online but some more obscure and quite unusual ones. Images after the jump (and click on the image for a larger version).

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Address Stamp: Finally Here!

on April 6th, 2011

Ordered recently from a wonderful stamp manufacturer in the US (and delivered in 7 working days!), the new Limeshot address stamp is here. Gorgeous thing to use on envelopes and mail-outs. Images after the jump.

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Brand, sweet brand: logo cakes

on March 21st, 2011

Don’t know what else to put your logo on? Then be inspired by the newest, sweetest fade: logo cakes, as beautifully illustrated by Herson Rodrigues.
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The one and only Dali, and modesty in the world of arts

on March 17th, 2011

Dali on ‘What’s My Line’, an American game show that ran from 1950 – 1967. Its premise was basically a guessing game: contestants were to guess the “line” (line of work) and name of a guest, by asking only questions that could be answered with a ‘yes’ or a ‘no’. And Dali…well, let’s say he was a bit of a challenge :)
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Peru rebrands – and what an awesome job!

on March 16th, 2011

Via Under Consideration’s Brand New, my branding crush for this week is Peru’s new identity. From a friendly and beautiful logo, to great application, this is the one exception I’ve seen this year to the disastrous country rebrands trend.

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Going viral with Jennifer Aniston

on March 11th, 2011

The best thing since the Make My Logo Bigger cream – and I’m not really a Jennifer Aniston fan. Have a look, it’s a great effort. Jennifer Aniston promoting SmartWater in a video now hovering at more than 5 million views on YouTube.
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Dribbble Invite Givaway

on March 4th, 2011

Update: a Dribbble invite is on its way to Andreea Stancovici! It was really tough to pick someone, I had no idea what I was in for! So congrats Andreea and thanks for playing, everyone.
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A girl and a font: finding your type in Paris

on February 16th, 2011

Oh, love, love, love this – and pay attention to the part where the girl comes up the stairs and turns “a gauche” (left). I used to live there, right there, next to those stairs.

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Logo Design Process for Concrete for Maryland: Video

on February 10th, 2011

I find it so fascinating to see a designer at work, and Brian at TriLion Studios had the great idea of recording his logo process for Concrete for Maryland logo. Watch him in action below:

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Colour of the Year 2011: Honeysuckle Pink

on February 10th, 2011

Yesterday Pantone has announced the Colour of the Year for 2011. It is – quite unexpectedly to me – Honeysuckle Pink. And so we had a look around imagery sites for a few examples of judicious use of this charming colour. However, if you have a low tolerance for pink please be aware: this can get, well you know, quite pink!

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Logo Design Love: L’Usine Gourmande

on February 3rd, 2011

Found on Behance recently; not sure whether it’s the orange (new fave colour of mine), the letterpress feel of the stationery or the fresh take on the retro craze that has swept the design world for the past year, but whatever it is, I love L’Usine Gourmande.

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Branding musings in American Typewriter

on February 1st, 2011

If you’ve recently been to the Museum of Contemporary Art in Sydney you’ll know what got into me. There’s a beautiful series of typewritten posters playing with the rhythms of the written word that every designer should go have a look at. Simply beautiful. So I’m not playing at art innovation here, I’m just having a bit of fun with a bunch of branding-related tidbits that very frequently cross my mind, and maybe even yours.
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Search Engine Optimised Websites: what does it mean for the Small Business Owner.

on January 31st, 2011

There’s an excellent SEO article over at Search Engine Watch (SEW), that attempts to distinguish between Search Engine Optimised (SEO) websites and Search Engine Friendly (SEF) websites. This discussion can get pretty technical, but I want to tackle the other end of it, i.e. what clients should expect from an SEO website and how search engine optimisation responsibility should be divided between the design & development team and the client (or management).
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Creative brief: a word to the wise

on January 23rd, 2011

20110123 110350 Creative brief: a word to the wise

If your brief isn’t interesting, the resulting design won’t be either.

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Copyright saga: a bad western movie, and I’m the bad guy

on January 5th, 2011

(UPDATED 14.02.2011) I think this needs documentation, since it is an issue that concerns all designers out there, or at least all the designers who put their work on Brandstack, Dribbble, Logopond and so on.

We all do so with a certain understanding of the risks we run, the most important being our work being copied a bit or ripped-off entirely. However, we do expect a certain protection from these sites, and even more so from a site like Brandstack, which is a market place, not only a showcasing opp.

And yet, it seems we have been all deceived.
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How to build a company, a customer base, a legion of adoring fans

on November 30th, 2010

Do you ever wish you were Steve Jobs and your company was doing as well as Apple? Yeah, so do I. Have any idea how to get there? Yeah, me neither. Enter this great tidbit of no-bullshit wisdom from David Mamet, found via Copyblogger.

And I post it here complete and uncensored, because I truly believe every business owner and marketer needs to read this.
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Basic Folds: Kit Hinrichs Unfolds

on November 23rd, 2010

Next time you need inspiration for your brochures, flyers, and so on have a look at this – you’re bound to fins something useful. And it’s great fun to watch, too. (I used the zigzag fold for DL brochures, awesome effect). And of course, the hand folding belongs to Kit Hinrichs of Pentagram fame.

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Good design doesn’t matter. Good design is essential.

on November 22nd, 2010

A tireless advocate of good design in business, Corporate Design Foundation Chairman Peter Lawrence recently talked to Fast Company magazine about why design matters. I find it fascinating that finally the business world and the design world have decided to understand one another and find the best way design can contribute not only to the bottom lone, but also to a company’s long-term prospects. Have a listen – it’s good stuff.

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Ralph Lauren’s Mindblowing, Perfumed 4D Show

on November 15th, 2010

On Wednesday, November 10, thousands of eyes witnessed the Ralph Lauren 4D show, featuring advanced video mapping technology projected onto the façade of the Ralph Lauren flagship locations in New York and London. The vibrant world of Ralph Lauren illuminated the evening sky as moving footage of iconic product was brought to life on the façade in a culmination of fashion, art and technology. Oh, and smell – perfume was wafting over the crowd, complementing the visual show. This is just an amazing video, a must see.
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The Largest Art Installation in Europe

on November 1st, 2010

And it contains two of my favourite art pieces in the world. Have a look!
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Water in All its Beauty: Logos, Installations, Designs / Blog Action Day 2010

on October 15th, 2010

Blog Action Day is an annual event that unites the world’s bloggers in posting about the same issue on the same day. Our aim is to raise awareness and trigger a global discussion around an important issue that impacts us all. This year, with the theme of Water, we are eager to shed light on this often-overlooked topic. Here at Limeshot, we merely celebrate its beauty and remind you that water is a miracle we too often ignore and a luxury many people do not have.
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The most effective design tells a story

on October 13th, 2010

From Kit Hinrichs of Pentagram fame, who speaks my own principles better than I do, a statement of approach that resonates with every fibre of my creative muscle.
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Read this you must: Yoda & Darth Vader record for TomTom

on October 12th, 2010

Now this is how you go viral! TomTom releases Star Wars voices for TomTom – including Darth Vader, Yoda, C-3PO and Han Solo. If looking for a good laughter you are, your destination you have reached :)

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