Heraldry inspired logo design for Furious Gryphon, a software design company based in Australia.
Inspiration and Sketches
The Furious Gryphon logo is based on the heraldic depictions of the gryphon, as suggested by the brand name and the client themselves: the process started with a sketch of a gryphon rampant, inclusive of the donkey ears, the head, wings and talons of the eagle, the hind quarters and paws of the lion. The body lines have been accentuated and sharpened, to make the drawing more assertive than the usual gryphon-based heraldry.
The chosen illustrative mark has been paired up not with the traditional serif fonts but with a modern sans-serif, given the industry Furious Gryphon operates in.
The logo works at most sizes and lends itself very well to a variety of printing processes; for reverse usage a solid version has been provided. Application includes gold foil and textured stocks.