Artefact Heritage Consulting Logo Design

on March 24th, 2013

Logo design for a heritage consulting company based in Australia.

Inspiration and Sketches

The Furious Gryphon logo is based on the heraldic depictions of the gryphon, as suggested by the brand name and the client themselves: the process started with a sketch of a gryphon rampant, inclusive of the donkey ears, the head, wings and talons of the eagle, the hind quarters and paws of the lion. The body lines have been accentuated and sharpened, to make the drawing more assertive than the usual gryphon-based heraldry.


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