Rebranding Performance Leaders Australia (Logo & Brand Design)
Performance Leaders Australia’s mission is to provide guidance on how to best lead teams and improve a manager’s own performance as a leader of people and change catalyst. The client felt their current logo did not reflect their values or approach and contacted Limeshot for a rebranding exercise.
Project background
The Performance Leaders Australia portfolio of services includes
* Information and coaching program for training consultants, project managers and business owners who need to train and manage the performance of their people.
* Consulting services – providing high quality training consultants
* Templates and information products (webinars) to facilitate DYI training.
Their core philosophy is that the only way to achieve success as a leader, is to achieve success as a team.
The Möbius strip
The Möbius strip is the simplest geometric shape which has only one surface and only one edge. It can be created by taking a strip of paper, giving it a half twist along its long axis, and then joining the two narrow ends together.
It is probably the simplest symbol possible – and the most eloquent – of unity in interests. There is no “other” side. Whether we perceive it or not, in a team we all go the same direction and share the same fate.
As such, it has been selected as the inspiration for the Performance Leaders Australia mark. Promotional applications are numerous: from Mobius conference bracelets or lanyards to silver jewellery or office decor.
Inspiration
The paper Mobius strip was folded to the shape of the letter P (I just love when I can bring logo work into the real world), photographed and vectorised.
The Logo
The Applications
Visual References
