Rebranding Performance Leaders Australia (Logo & Brand Design)

on August 15th, 2011

Performance Leaders Australia’s mission is to provide guidance on how to best lead teams and improve a manager’s own performance as a leader of people and change catalyst. The client felt their current logo did not reflect their values or approach and contacted Limeshot for a rebranding exercise.

Project background

The Performance Leaders Australia portfolio of services includes
* Information and coaching program for training consultants, project managers and business owners who need to train and manage the performance of their people.
* Consulting services – providing high quality training consultants
* Templates and information products (webinars) to facilitate DYI training.

Their core philosophy is that the only way to achieve success as a leader, is to achieve success as a team.

The Möbius strip

The Möbius strip is the simplest geometric shape which has only one surface and only one edge. It can be created by taking a strip of paper, giving it a half twist along its long axis, and then joining the two narrow ends together.

It is probably the simplest symbol possible – and the most eloquent – of unity in interests. There is no “other” side. Whether we perceive it or not, in a team we all go the same direction and share the same fate.

As such, it has been selected as the inspiration for the Performance Leaders Australia mark. Promotional applications are numerous: from Mobius conference bracelets or lanyards to silver jewellery or office decor.

Inspiration

insp mono Rebranding Performance Leaders Australia (Logo & Brand Design)
inspiration Rebranding Performance Leaders Australia (Logo & Brand Design)

The paper Mobius strip was folded to the shape of the letter P (I just love when I can bring logo work into the real world), photographed and vectorised.

The Logo

logo colour Rebranding Performance Leaders Australia (Logo & Brand Design)
logo reverse1 Rebranding Performance Leaders Australia (Logo & Brand Design)
logo mono Rebranding Performance Leaders Australia (Logo & Brand Design)
versions Rebranding Performance Leaders Australia (Logo & Brand Design)
colours Rebranding Performance Leaders Australia (Logo & Brand Design)

The Applications

no other side Rebranding Performance Leaders Australia (Logo & Brand Design)
stationery Rebranding Performance Leaders Australia (Logo & Brand Design)
cards Rebranding Performance Leaders Australia (Logo & Brand Design)
palette Rebranding Performance Leaders Australia (Logo & Brand Design)
logo line Rebranding Performance Leaders Australia (Logo & Brand Design)

Visual References

supine Rebranding Performance Leaders Australia (Logo & Brand Design)
stairs Rebranding Performance Leaders Australia (Logo & Brand Design)
tape Rebranding Performance Leaders Australia (Logo & Brand Design)
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