Identity work: Dominique Beck Sydney

on February 9th, 2011

Dominique Beck runs an executive coaching practice in Sydney Australia, targeted primarily at Australian female executives and small business owners. Her focus is on neuroscience based coaching that is strategic, systematic and solution-focussed. Her services in neuroscience-based coaching and leadership development use cutting edge methodology and advanced scientific knowledge about brain function.

Dominique draws on positive psychology, philosophy and quantum physics. And yet, despite the systematic, scientific and precise approach she is a friendly and calming person that can put anyone at easy within a couple of minutes. The warmth of her personality has inspired hand-drawn and organic logos, and sunny, turmeric-inspired colouring.

Turmeric has its own very strong significance: it is widely used across India for ceremonial purposes, and the turmeric yellow is one of the sacred colours of the Hindu religion. Given Dominique’s yogi experience and the spiritual thread that weaves throughout her coaching philosophy turmeric has been selected as the main colour for her identity.

Logo Design Sydney
Logo Design Sydney

Image courtesy of Shutterstock.

Logo Design Sydney
Logo Design Sydney
Logo Design Sydney
Logo Design Sydney
Logo Design Sydney
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