Three, One, Two: Restaurant Identity
Three, One, Two was a Melbourne restaurant established by Andrew McConnell, one of Australia’s most respected chefs. It is now closed, I understand, but the branding was gorgeous and deserves a mention.
The creative brief for Studio Round in Melbourne was to develop an identity for the restaurant that reflected McConnell’s thoughtful approach and meticulous attention to detail in the kitchen:
“We referenced the use of traditional and basic ingredients, prepared using precise cooking techniques, when developing a simple logotype with the correct use of grammar. The juxtaposition of crude butchers paper precisely foiled with formal 18th century table settings and use of Dutch masters paintings help to complete the modern treatment of classic materials.”
Click on the image for a larger version:
