Sarea – Logo design and identity

on April 13th, 2010

Naming, logo and identity for a seafood restaurant in Constanta, Romania.

The Story

Sarea asked Limeshot for a logo that would portray the high end nature of the restaurant, the focus on seafood and their obsession with the almost mathematical perfection of their dishes.

Sarea means “salt”. Salt is both reminiscent of the high levels of salinity of the Black Sea, as well as a long-standing Romanian tradition of preserving fish in salt.

nautilus Sarea – Logo design and identity

Image courtesy of Shutterstock.

The Logo

sarea logo port Sarea – Logo design and identity

The logo Limeshot proposed is based on the shape of a Nautilus shell to signify both the sea and mathematical perfection (the Nautilus overall proportion is arguably based on the Golden Ratio, while the size of its chambers progress according to the Fibonacci sequence); and the shape of the salt crystals.

The Identity – Business Cards

sarea cards port Sarea – Logo design and identity

Image courtesy of Shutterstock.

Flyers

sarea flyers port Sarea – Logo design and identity

Printing

The flyers and business cards for Sarea will be printed with the shape of the logo in clear spot UV, while the menus will have the logo embossed, also in clear. The graphic element is very versatile, allowing for spot UV, letterpress or embossing effects.

One Response to “Sarea – Logo design and identity”

  1. Adam Railing says:

    Very nice concept. The logo fits perfectly with the business. I would love to visit and dine at Sarea.