ChappsMalina was approached by Help Remedies, a New York City-based startup with a big idea: to revolutionize over-the-counter medication. The resulting line consists of 6 products that are designed to guide you through the medication aisle with ease and comfort. From “help, I have a headache” to “help, I can’t sleep”, instead of yelling “FAST ACTING!” and “EXTRA STRENGTH”, the brand whispers in lower case empathy.
The Marketing Objective
The product approach was simple; keep it clean and minimal with enough coding to clearly articulate my needs in a moment of crisis as directly as possible. Instead of lab coats, ChappsMalina chose to communicate content through the soft topography of the packaging material, that is reminiscent of a soft white pillow. To reinforce the Help Remedies message of responsibility, we designed the packaging using a highly innovative combination of paper pulp and co-molded corn-based plastic, making it completely compostable and a first of its kind.
The Help Remedies packaging was awarded “Best of Show” at the Dieline Awards 2010 and is a Wallpaper* Life-Enhancer Awards Finalist 2010.