Inspiration: Custom Type for Middle East’s Largest Telco

on July 21st, 2010

Based on Zain’s corporate typeface, Avenir, and their request for a patterned headline font, Fontsmith came up with this beauty; created by Fontsmith’s Arabic specialist, Emanuela Conidi, this font comes in a single headline weight in both Latin and Arabic language scripts as well as a special weight for numbers (it is a phone company after all).

Personally I find the outcome gorgeous – and very distinctive, which is something rare in advertising nowadays.

news zain 01 Inspiration: Custom Type for Middle Easts Largest Telco
news zain 02 Inspiration: Custom Type for Middle Easts Largest Telco
news zain 03 Inspiration: Custom Type for Middle Easts Largest Telco
news zain 04 Inspiration: Custom Type for Middle Easts Largest Telco

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Source: http://www.fontsmith.com/about/news/zain.cfm

One Response to “Inspiration: Custom Type for Middle East’s Largest Telco”

  1. [...] This post was mentioned on Twitter by limeshot, DesignGuy411. DesignGuy411 said: Inspiration: Custom Type for Middle East's Largest Telco …: Based on Zain's corporate typeface, Avenir, and thei… http://bit.ly/bI92Oe [...]