Ad of the Day: Watch Your Own Heart Attack

on April 27th, 2010

For a great case about the successful leveraging of integrated media, look no further than the British Heart Foundation’s promotion of its Watch Your Own Heart Attack film.

Celebrity endorsements, poster, press, radio and online advertising as well as Facebook and email reminders were choreographed to build anticipation in the two weeks prior to a single airing on national TV of a short film showing a heart attack.

This film, which was then released online, was seen by a total of six million people and its emphasis on the importance of speed of treatment is estimated to have saved 70 lives.

Awarded Institute of Practitioners in Advertising’s Best Dedication to Effectiveness (British Heart Foundation), Bronze, IPA Effectiveness Awards 2009.

British Heart Foundation from Daniel Munich on Vimeo.

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One Response to “Ad of the Day: Watch Your Own Heart Attack”

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