Comments on: The new Firefox icon – a logo refresh we could have done without

By: Comp-U-Trader

Comp-U-Trader — Thu, 13 Aug 2009 02:20:24 +0000

Just the added color and emphasis. I hope they can build a different color. But yeah this is a cool change.

By: Jeremy@Moneybookers

Jeremy@Moneybookers — Wed, 29 Jul 2009 16:26:24 +0000

Hehe, smooth logo without real change. I guess they didn’t want to change the logo at all but just create some media buzz – hey FF changed their logo… big deal :)

By: Kourtney

Kourtney — Tue, 28 Jul 2009 19:53:25 +0000

Whether audiences like the new design or not, there weren’t enough changes made to the original to make that big of an impact– good or bad. This case brings to mind Tropicana’s recent fiasco of a rebranding attempt. Sales fell drastically after the company tried to make their image more modern and up-to-date. Tropicana has since reverted to the well-loved and original design, but left consumers questioning why they tried to change a good thing in the first place. So, unless Firefox wants to confuse its users, they need to realize “if it ain’t broke, don’t fix it.”
.-= Kourtney´s last blog ..When Abby’s Away, Her Dog Will Play! =-.

By: Graham Gunningham

Graham Gunningham — Wed, 22 Jul 2009 10:38:31 +0000

Quite Sub really i can see why they are making small changes this way the brand is still recognisable but is evovling to look up to date .-= Graham Gunningham´s last blog ..Recycled Promotional Products the green alternative =-.

By: Stephen@Hair Extensions Los Angeles

Stephen@Hair Extensions Los Angeles — Tue, 21 Jul 2009 18:47:39 +0000

I think while the changes are minor, i think it is more geared towards their long term branding strategy. I can see why they would take the time and the resources to complete these changes now instead of later on down the road.

By: Rob@Rakeback Poker

Rob@Rakeback Poker — Wed, 15 Jul 2009 16:11:55 +0000

I don’t even understand why they would make the changes that they made given their objective. As I matter of fact, I’m not too sure about why they bothered making any changes at all. First of all, it’s not a noticeable difference except when viewed large and in comparison to the old logo. 2nd off, if the objective was to simplify and portray a simpler image, then adding more detail to the logo just doesn’t make any sense.

Very strange.

By: ryan@fine jewelry

ryan@fine jewelry — Wed, 15 Jul 2009 04:18:55 +0000

i like the new one, it felt more 3D. But I do agree with you it’s unnecessary. IMHO, there are more important logo that need an update, like Ford for example.

By: limeshot

limeshot — Fri, 10 Jul 2009 00:09:58 +0000

Fussy is a very good word, I think.

By: Amy @Free Xbox 360

Amy @Free Xbox 360 — Thu, 09 Jul 2009 18:48:15 +0000

This all just seems a little fussy. I mean, how much did that bit of tweaking of the logo cost them. I hope it wasn’t too much, because personally, I don’t think it was worth it.

By: Rick @ VoIP Business

Rick @ VoIP Business — Wed, 08 Jul 2009 23:57:45 +0000

From purely mechanical perspective on the logo design, you have two many layers in the tail to show depth but a prefer a great reduction in shape and form with logos. A silhouette of a fox or its tail could have done the trick. But it’s all subjective, too.

By: cameron@pcmcia to pci adapter

cameron@pcmcia to pci adapter — Wed, 08 Jul 2009 20:56:23 +0000

i agree with josiah, rebranding has more to do with core strategy and how you communicate that to the public rather than a minor logo change. that being said, i think its interesting they bothered to change the globe image to something that could look a little like great brittain or new zealand or Japan to something that couldn’t look like anything…

By: limeshot

limeshot — Wed, 08 Jul 2009 02:26:52 +0000

Fair point – they were going a bit in the unnecessarily fussy direction a few years back.