Gotta love this one. I was just reading David Airey’s “Is your logo design phallic” article yesterday; and what do I come across today? Yep, obviously, another brilliant – and high-profile – example.
Macquarie University, one of the largest and most respected universities in Australia had an absolutely hilarious logo. Thankfully they changed it in January 2009, but the old logo still appears on their Wikipedia page:
…Closely mirrored by the Anglican Robert Menzies College. And this one is still in place:
I just can’t believe I never noticed before! Anyway, the new logo is much better:
Still, I think I liked the old one better: I’m a UNSW girl after all…
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February 6th, 2009 at 2:37 pm
That’s awesome! I wonder if this is a subconscious thing coming out when they put these logo together.I’d be interested to find out if they were all men that designed the logos.
Grog\\\´s last blog post: Global Population Growth site: [site]
February 11th, 2009 at 11:38 pm
That’s the nature of design to change. If anyone had mention the design looked phallic when their logo was last updated I’m sure alarm bells would have rung and the design would have been binned. 20 years from now there will be the same scrutiny of logo’s we are proudly churning out at the moment.
February 12th, 2009 at 5:33 am
This is hilarious! But I do not like the new logo either. It gives the impression of a private college!
A university logo should provide some insight into the prestige and the age of the institution. The new logo does not provide that feel.
Being a very academic/theory oriented university, Macquarie is trying to re brand its image as an industry partner in education.
Aaron\\\´s last blog post: Preventing irrelevant Google Ads from showing up on your web page site: [site]
February 22nd, 2009 at 11:43 pm
It is an improvement, but it is still a bit ho-hum for my liking. I just don’t get the red leaf link to the uni or the old logo…
Or am I missing something?
February 22nd, 2009 at 11:59 pm
I quote: “the multi-layered, splayed leaves which evoke the natural beauty of the Macquarie campus, something that meant a lot to every stakeholder group we consulted with. The multi-layered leaves represent our multi-disciplinary approach, our flexibility, agility and creativity as defined in our Voice.”
So they have a leafy campus hence that was important enough to reflect in the logo. Ah well. Another mediocre rebranding, as we’ve seen plenty this year.