It’s finally here: my new Amazon-ordered, eagerly-awaited Los Logos 4. 519 pages of really cool logos, selected and published by Gestalten in September 2008.
Logo trends in Los Logos
- Type: classical logos, type-centric, with touches of Arabic calligraphy, heavy-metal type angular typefaces and an element of grunge to break the sometimes blocky typography. Graffiti fonts used on large scale.
- Classics: central picture motif, complemented by typography. Never quite out of style. Lots of coat of arms inspiration.
- Basics: basic forms, geometric symbolism, primary colours. As per Gestalten, “entirelly in the spirit of 1920′s Russian Constructivist poster design and Banhaus classical modernism”.
- Geometry: primarily patterns and perspective. Optical illusion. 3D logos.
- Spatial: Hybrid forms and collages of digital typography and analogue elements added to logos or logos made up of photographed installations.
- Illustration: vector illustration is the big trend I can see in Los Logos, be it Brazilian style street art-inspired logos, type/illustration mixes or really complex pictorials.
Getting your work featured
In case you were wondering, they way to potentially get your logo in their annual logo review book is to submit several examples of your work and list your profile in their designer database.
And without further ado, my favourite logos in this edition – they are in no particular order:
Ilha de Cajaiba
by the wonderful Adhemas Batista.
Style is the key to all forms of rockin’
by Matt Sewell.
Wissam Shawkat’s logo work
This and the ones below are by Wissam Shawkat; based in Dubai, his calligraphy-based work is precise and beautiful beyond description.
Fasan Afghanische Spezialitated
Fasan Afghanische Spezialitated logo, by 3deluxe.