Logo design: Very cool logos from Los Logos 4
on March 5th, 2009
It’s finally here: my new Amazon-ordered, eagerly-awaited Los Logos 4. 519 pages of really cool logos, selected and published by Gestalten in September 2008.
Logo trends in Los Logos
- Type: classical logos, type-centric, with touches of Arabic calligraphy, heavy-metal type angular typefaces and an element of grunge to break the sometimes blocky typography. Graffiti fonts used on large scale.
- Classics: central picture motif, complemented by typography. Never quite out of style. Lots of coat of arms inspiration.
- Basics: basic forms, geometric symbolism, primary colours. As per Gestalten, “entirelly in the spirit of 1920′s Russian Constructivist poster design and Banhaus classical modernism”.
- Geometry: primarily patterns and perspective. Optical illusion. 3D logos.
- Spatial: Hybrid forms and collages of digital typography and analogue elements added to logos or logos made up of photographed installations.
- Illustration: vector illustration is the big trend I can see in Los Logos, be it Brazilian style street art-inspired logos, type/illustration mixes or really complex pictorials.
Getting your work featured
In case you were wondering, they way to potentially get your logo in their annual logo review book is to submit several examples of your work and list your profile in their designer database.
And without further ado, my favourite logos in this edition – they are in no particular order:
ZooYork
.Ilha de Cajaiba
Style is the key to all forms of rockin’
Transparent Face
Wissam Shawkat’s logo work
This and the ones below are by Wissam Shawkat; based in Dubai, his calligraphy-based work is precise and beautiful beyond description.
The second logo “Ilha de Cajaiba” is remarkable, almost crosses the boundary from a logo to simply being art.
the Wissam Shawkat logos
are a form of Arabic Calligraphy
that is very popular in middle eastern art.
If you look search “arabic calligraphy” on google
you will find some beautiful fine art as well as graphic designs
:)
They are really lovely i really liked the horse one created with black linings, although they are all great. P
Ilha de Cajaiba – i extremely liked this one.
designing point of view they are excellent, but are these really really logos?
logos are generally small, simpler and to the point.
really beautiful i really loved the horse one created with black linings
Calligraphy is a very precious art. Wonderful work. I love the designs by Wissam Shawkat and I’ve seen them before as well but others are new to me. The second best for me is Ilha de Cajaiba. Hope you post more logos from this book but thank you for sharing them.
Really liked that 2nd one. BTW, some very nice work in your portfolio.
David\\\´s last blog post: Free Fluid WordPress Themes and CSS Templates site: [site]
Thanks David – thanks for stopping by.
the rocking style logo is so cool, with alot different kind of object build an big logo.
They all look brilliant. I like the horse style, looks like hebrew letters or something like that and it looks like the horse i.e free.
Yeah, that’s my favourite too.
i like the one with the bird, these iregular lines making an bird kinda cool.
Biofreund\\\´s last blog post: Rockband für Events und Hochzeit site: [site]
Extremely cool designs! I especially love the calligraphy designs.
Not all are that usable but they ARE however very inspirational. :)
Hi..
Pretty nice list,Thanks for taking the time for research and posting them on the web it might have taken a while in doing this.
Of all the logos, i like the ’10th dimension’ logo looks simple and colorful.
Thanks..
John..
the 10th dimesion looks very cool, these effects and colors are so harmony.
The Shawkat stuff is indeed beautiful. However, if there are supposed to be intelligible letterings embedded therein, I’m not seeing it.
It’s always a delicate balance between art and functionality…
the Shawkat calligraphy is actually in arabic
but I agree that, depending on the length of the word or the complexity of
the design, even native arabic speakers have trouble reading what the word is.
;)
the logos with the horse looks kinda cool, from these random lines making an horse is cool.
wow, great logos! I really like “10th Dimension” most. It is charming!
love japan\\\´s last blog post: 28 Things to be Happy about site: [site]
I love the logo’s I think the chicken is my favorite. Good logos.
i prefer the last logo , the colors are cool and the style is simple but looks still cool.
I love the 10th Dimension one. The Hot pink really sets off the black fonts. It is an eye catcher.
Eraserve AP\\\´s last blog post: Is it better to have One Table or More? site: [site]
the logo with the bird looks great, the different colors and the form of the brid is so special. i made one for my own and the result isn’t bad. thanks for the tutorial.
This book looks like a wonderful piece of design inspiration. Any chance of a few more sneak peeks until I can afford to buy it? ;)
I’d love to, but I’m not sure the publisher would be all that happy. There are a few more images on their website.
I really like the Zoo York logo. ZY definitely has a lot of creative juices.
I like the Style “is the key to all forms of rockin” design. A very nice mix of colors.
I agree with you on the calligraphy logos by Wissam Shawkat – absolutely stunning, and very unusual. Thanks for sharing – I might pick up a copy of this book if the company agrees to pay!
i prefer the “Style is the key to all forms of rockin’” logo because there are many elements formed to one big logo, thats specially and i like the form of the logo.
nice logo design!
the zoo logo looks interesting.
jim\\\´s last blog post: Fotoalben für Hochzeit & mehr site: [site]
i prefer the last one , the colors are cool and kinda simple but an nice logo.
Hubert\\\´s last blog post: Fotoalben für Hochzeit & mehr site: [site]
i like the last one , the one with pink and the 10. its simple but still nice so i like the simple form and style.
zubeit\\\´s last blog post: Websitegestaltung site: [site]
i like the horse style, looks like hebrew letters or somehing like that and it looks like the horse ie free.
paule\\\´s last blog post: Cabernet-Sauvignon site: [site]
I’m for the 10th dimension picture. :)
the 3rd looks kinda cool, its retro style and the colors are harmony
andy\\\´s last blog post: Cabernet-Sauvignon site: [site]
Quite striking. I often wonder if some of the most beautiful, most striking logos are brought about by some sort of deep subconscious processes, even channeling. Great.
The 2nd one, “Ilha de Cajaiba”. Full of colours..
Sugicloud\\\´s last blog post: Monarch Espresso Bed Frame Leather site: [site]
Ilha de Cajaiba is awesome. Others are good too.
I like the transparent face one.
I think it’s the “grunginess” of it
these are some pretty cool logos. i love the bird design. Not only is it a nice logo but the detail makes it also look like a great graphic example.
The 10th dimension logo is my fave from your faves. I tend to find text based logos more attractive and somehow more user friendly. I shall be checking out this book on your recommendation.
Gary\\\´s last blog post: Gatwick Parking – Weekend stays – £13.95 site: [site]
Shawkat’s work is phenomenal.
VoteAudrey\\\´s last blog post: VoteAudrey STA World Travel Intern 2009 site: [site]
i like the designs, especially the calligraphy stunt is good
Homebase Furniture\\\´s last blog post: The Garden Store Garden Centres site: [site]
I like all the Designs but the second one Ilha de Cajaiba is so awesome.
I think my favorites are the zoo york and the one by sell out industries the best. Sounds like a neat book :)
Chelle\\\´s last blog post: How to Read Guitar Tabs site: [site]
I like the Adhemas Batista design very much.
i like the 2nd one named Ilha de Cajaiba , cool colors and cool logo.