It’s finally here: my new Amazon-ordered, eagerly-awaited Los Logos 4. 519 pages of really cool logos, selected and published by Gestalten in September 2008.
Logo trends in Los Logos
- Type: classical logos, type-centric, with touches of Arabic calligraphy, heavy-metal type angular typefaces and an element of grunge to break the sometimes blocky typography. Graffiti fonts used on large scale.
- Classics: central picture motif, complemented by typography. Never quite out of style. Lots of coat of arms inspiration.
- Basics: basic forms, geometric symbolism, primary colours. As per Gestalten, “entirelly in the spirit of 1920’s Russian Constructivist poster design and Banhaus classical modernism”.
- Geometry: primarily patterns and perspective. Optical illusion. 3D logos.
- Spatial: Hybrid forms and collages of digital typography and analogue elements added to logos or logos made up of photographed installations.
- Illustration: vector illustration is the big trend I can see in Los Logos, be it Brazilian style street art-inspired logos, type/illustration mixes or really complex pictorials.
Getting your work featured
In case you were wondering, they way to potentially get your logo in their annual logo review book is to submit several examples of your work and list your profile in their designer database.
And without further ado, my favourite logos in this edition – they are in no particular order:
ZooYork
.Ilha de Cajaiba
Style is the key to all forms of rockin’
Transparent Face
Wissam Shawkat’s logo work
This and the ones below are by Wissam Shawkat; based in Dubai, his calligraphy-based work is precise and beautiful beyond description.
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March 6th, 2009 at 2:16 pm
i like the 2nd one named Ilha de Cajaiba , cool colors and cool logo.
March 6th, 2009 at 3:27 pm
I like the Adhemas Batista design very much.
March 6th, 2009 at 9:59 pm
I think my favorites are the zoo york and the one by sell out industries the best. Sounds like a neat book :)
Chelle\\\´s last blog post: How to Read Guitar Tabs site: [site]
March 7th, 2009 at 11:10 am
I like all the Designs but the second one Ilha de Cajaiba is so awesome.
March 9th, 2009 at 5:25 am
i like the designs, especially the calligraphy stunt is good
Homebase Furniture\\\´s last blog post: The Garden Store Garden Centres site: [site]
March 9th, 2009 at 3:28 pm
Shawkat’s work is phenomenal.
VoteAudrey\\\´s last blog post: VoteAudrey STA World Travel Intern 2009 site: [site]
March 9th, 2009 at 3:40 pm
The 10th dimension logo is my fave from your faves. I tend to find text based logos more attractive and somehow more user friendly. I shall be checking out this book on your recommendation.
Gary\\\´s last blog post: Gatwick Parking – Weekend stays – £13.95 site: [site]
March 9th, 2009 at 7:32 pm
these are some pretty cool logos. i love the bird design. Not only is it a nice logo but the detail makes it also look like a great graphic example.
March 10th, 2009 at 1:40 am
I like the transparent face one.
I think it’s the “grunginess” of it
March 10th, 2009 at 5:50 pm
Ilha de Cajaiba is awesome. Others are good too.
March 11th, 2009 at 3:20 am
The 2nd one, “Ilha de Cajaiba”. Full of colours..
Sugicloud\\\´s last blog post: Monarch Espresso Bed Frame Leather site: [site]
March 12th, 2009 at 12:08 am
Quite striking. I often wonder if some of the most beautiful, most striking logos are brought about by some sort of deep subconscious processes, even channeling. Great.
March 12th, 2009 at 1:05 pm
the 3rd looks kinda cool, its retro style and the colors are harmony
andy\\\´s last blog post: Cabernet-Sauvignon site: [site]
March 14th, 2009 at 10:04 pm
I’m for the 10th dimension picture. :)
March 16th, 2009 at 8:36 am
i like the horse style, looks like hebrew letters or somehing like that and it looks like the horse ie free.
paule\\\´s last blog post: Cabernet-Sauvignon site: [site]
March 16th, 2009 at 12:32 pm
i like the last one , the one with pink and the 10. its simple but still nice so i like the simple form and style.
zubeit\\\´s last blog post: Websitegestaltung site: [site]
March 17th, 2009 at 12:06 pm
i prefer the last one , the colors are cool and kinda simple but an nice logo.
Hubert\\\´s last blog post: Fotoalben für Hochzeit & mehr site: [site]
March 17th, 2009 at 12:53 pm
the zoo logo looks interesting.
jim\\\´s last blog post: Fotoalben für Hochzeit & mehr site: [site]
March 17th, 2009 at 9:18 pm
nice logo design!
March 19th, 2009 at 11:16 am
i prefer the “Style is the key to all forms of rockin’” logo because there are many elements formed to one big logo, thats specially and i like the form of the logo.
March 19th, 2009 at 12:11 pm
I agree with you on the calligraphy logos by Wissam Shawkat – absolutely stunning, and very unusual. Thanks for sharing – I might pick up a copy of this book if the company agrees to pay!
March 22nd, 2009 at 3:24 am
I like the Style “is the key to all forms of rockin” design. A very nice mix of colors.
March 23rd, 2009 at 8:43 pm
I really like the Zoo York logo. ZY definitely has a lot of creative juices.
March 25th, 2009 at 12:20 am
This book looks like a wonderful piece of design inspiration. Any chance of a few more sneak peeks until I can afford to buy it? ;)
March 25th, 2009 at 8:50 am
the logo with the bird looks great, the different colors and the form of the brid is so special. i made one for my own and the result isn’t bad. thanks for the tutorial.
March 25th, 2009 at 8:34 pm
I’d love to, but I’m not sure the publisher would be all that happy. There are a few more images on their website.
March 27th, 2009 at 12:06 am
I love the 10th Dimension one. The Hot pink really sets off the black fonts. It is an eye catcher.
Eraserve AP\\\´s last blog post: Is it better to have One Table or More? site: [site]
March 27th, 2009 at 8:43 am
i prefer the last logo , the colors are cool and the style is simple but looks still cool.
March 27th, 2009 at 6:31 pm
I love the logo’s I think the chicken is my favorite. Good logos.
March 28th, 2009 at 8:25 am
wow, great logos! I really like “10th Dimension” most. It is charming!
love japan\\\´s last blog post: 28 Things to be Happy about site: [site]
March 30th, 2009 at 7:36 am
the logos with the horse looks kinda cool, from these random lines making an horse is cool.
March 31st, 2009 at 12:33 am
The Shawkat stuff is indeed beautiful. However, if there are supposed to be intelligible letterings embedded therein, I’m not seeing it.
It’s always a delicate balance between art and functionality…
March 31st, 2009 at 7:18 am
the 10th dimesion looks very cool, these effects and colors are so harmony.
April 1st, 2009 at 4:59 am
Hi..
Pretty nice list,Thanks for taking the time for research and posting them on the web it might have taken a while in doing this.
Of all the logos, i like the ‘10th dimension’ logo looks simple and colorful.
Thanks..
John..
April 2nd, 2009 at 1:07 am
Not all are that usable but they ARE however very inspirational. :)
April 2nd, 2009 at 2:04 am
Extremely cool designs! I especially love the calligraphy designs.
April 2nd, 2009 at 8:40 am
i like the one with the bird, these iregular lines making an bird kinda cool.
Biofreund\\\´s last blog post: Rockband für Events und Hochzeit site: [site]
April 2nd, 2009 at 4:40 pm
They all look brilliant. I like the horse style, looks like hebrew letters or something like that and it looks like the horse i.e free.
April 3rd, 2009 at 7:54 am
the rocking style logo is so cool, with alot different kind of object build an big logo.
April 4th, 2009 at 12:42 am
Really liked that 2nd one. BTW, some very nice work in your portfolio.
David\\\´s last blog post: Free Fluid WordPress Themes and CSS Templates site: [site]
April 21st, 2009 at 6:02 am
Thanks David – thanks for stopping by.
April 21st, 2009 at 6:03 am
Yeah, that’s my favourite too.
July 28th, 2009 at 6:26 am
Calligraphy is a very precious art. Wonderful work. I love the designs by Wissam Shawkat and I’ve seen them before as well but others are new to me. The second best for me is Ilha de Cajaiba. Hope you post more logos from this book but thank you for sharing them.
July 29th, 2009 at 7:40 am
really beautiful i really loved the horse one created with black linings
August 4th, 2009 at 9:58 pm
Ilha de Cajaiba – i extremely liked this one.
designing point of view they are excellent, but are these really really logos?
logos are generally small, simpler and to the point.