I created these frameworks for a client, to illustrate their lead management&nurturing process for leads that are actively in the market for the product but their sales people fail to convert. The theory splits these non-converting prospects into prospects that need more information in order to feel comfortable enough to purchase; and prospects who are confident about the product but are price sensitive and are shopping for a more affordable option.
To cater to these two very different categories of non-converting prospects we have decided to target them with a communication programme tailored to their respective areas of concern.
I think you may find these flowcharts interesting and perhaps useful for structuring your own campaigns.
Brand / product / technology driven prospective customers
Price sensitive prospective customers
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(4.00 out of 5)
October 27th, 2009 at 11:16 am
I hate making flowcharts, so time consuming.
Interesting flowcharts, thanks for sharing your work. I also like how you design your flowcharts.
.-= Kostenlose Browsergames´s last blog ..Fußballmanager Bananenflanke geht in die 3. Saison =-.
October 27th, 2009 at 11:31 am
Thanks :) – I actually don’t mind doing them, I like drawing to put my thoughts in order…
November 6th, 2009 at 9:30 am
This flow chart really helps to visualize the lifespan of the client/customer relationship. In the real estate business there are often times when clients will revert back to a prior stage. I notice that on your flowchart there are no reverse loops.
December 9th, 2009 at 8:02 am
Nice flowcharts. Great colors. Will study them a bit more to see how they can be of benefit. Text is a bit small on my monitor to appreciate them fully.
December 15th, 2009 at 9:31 pm
yes, this flowchart very helpful and really easy to understandable.
January 23rd, 2010 at 5:20 pm
This flow chart is really useful. Thanks for sharing it. And keep updating please.