Lead nurturing strategy: targeted communication flowcharts
on October 22nd, 2009
I created these frameworks for a client, to illustrate their lead management&nurturing process for leads that are actively in the market for the product but their sales people fail to convert. The theory splits these non-converting prospects into prospects that need more information in order to feel comfortable enough to purchase; and prospects who are confident about the product but are price sensitive and are shopping for a more affordable option.
To cater to these two very different categories of non-converting prospects we have decided to target them with a communication programme tailored to their respective areas of concern.
I think you may find these flowcharts interesting and perhaps useful for structuring your own campaigns.
Brand / product / technology driven prospective customers
Price sensitive prospective customers
This flow chart is really useful. Thanks for sharing it. And keep updating please.
yes, this flowchart very helpful and really easy to understandable.
Nice flowcharts. Great colors. Will study them a bit more to see how they can be of benefit. Text is a bit small on my monitor to appreciate them fully.
This flow chart really helps to visualize the lifespan of the client/customer relationship. In the real estate business there are often times when clients will revert back to a prior stage. I notice that on your flowchart there are no reverse loops.
I hate making flowcharts, so time consuming.
Interesting flowcharts, thanks for sharing your work. I also like how you design your flowcharts.
.-= Kostenlose Browsergames´s last blog ..Fußballmanager Bananenflanke geht in die 3. Saison =-.
Thanks :) – I actually don’t mind doing them, I like drawing to put my thoughts in order…
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