Ad of the day: Volkswagen – The Fun Theory (viral)
This awesome video is part of an initiative by the folks at Volkswagen in Sweden, called The Fun Theory. The theory is that something as simple as fun is the easiest way to change people’s behaviour for the better.
The results seem to confirm the theory – the piano staircase resulted in a 66% increase in people taking the stairs than the escalator, and the fun noise making little bin resulted in about a 70% increase in litter in the bins. Have a look!
The Piano Stairs
”Take the stairs instead of the escalator or elevator and feel better” is something we often hear or read in the Sunday papers. Few people actually follow that advice. Can we get more people to take the stairs over the escalator by making it fun to do?
The World’s Deepest Bin
To throw rubbish in the bin instead of onto the floor shouldn’t really be so hard. Many people still fail to do so. Can we get more people to throw rubbish into the bin, rather than onto the ground, by making it fun to do?
Very unique ad. Good for Volkswagen to be trying some new stuff.