Ad of the Day: Amnesty International (print)

on October 21st, 2009

Now this is not something one comes across every day: it’s a campaign for turning in your gun. Simple and very, very effective: structured like a labyrinth, with the gun at the centre of it and the message:

“The game ends when they find it.
Save a life, give your gun.
Disarming house campaign stop.
Act. Denounce.”

This one made me stop and think for a long, long while.

Click on the image to see the larger version.


Amnesty International


Amnesty International


Amnesty International

The Team

Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Directors: Armando Macchi, Koop González
Art Director: William Araya
Copywriter: Jaime González
Account manager: Alexis Sfeir


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2 Responses to “Ad of the Day: Amnesty International (print)”

  1. Radu Panciuc says:

    There is an exhibition in the British Museum of things made out of gun parts. Apparently they went to some village in Africa where they made an exchange: a tractor (for the whole village) for their guns. They managed to build many things using only guns and gun parts. Quite interesting…
    .-= Radu Panciuc´s last blog ..The instinctive reaction when Chuck Norris enters =-.

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