Google Trends for Websites exposes your ranking and traffic data

on July 6th, 2008

On June 2008 Google cheerfully announced a new feature of Google Trends:

“Today, we add a new layer to Trends with Google Trends for Websites, a fun tool that gives you a view of how popular your favorite websites are, including your own! It also compares and ranks site visitation across geographies, and related websites and searches.

Oi. Hitwise will go out of business – just exaggerating here, don’t take me seriously, but still, this tool gives one traffic information, search volume information and keyword information all in one go. It’s not numerical, just index-based, but one can infer the main keywords that drive traffic to a given site and get a pretty accurate picture of the search competitive landscape in a given industry (assuming the Google data represents some 80% of all search data and as such is statistically significant)

As such, I will go and disable the “Share my Google Analytics data with Google products only” option in my Analytics account, which I suggest you do as well if you don’t care for your traffic and ranking data to be accessible by the entire world.

Also, as a point of interest, try comparing google.com.au with yahoo.com.au and msn.com.au and pay attention: “google.com.au has no available data“! And the same seems to be the case for google.com as well. Ahem…

compare google yahoo thumb Google Trends for Websites exposes your ranking and traffic data

A couple more interesting comparisons:

  • realestate.com.au vs. domain.com.au vs. myhome.com.au – no news here, REA still dominates the market, despite the recent technology flop.
compare rea domain thumb Google Trends for Websites exposes your ranking and traffic data
  • optus.com.au vs. telstra.com.au vs. three.com.au vs. vodafone.com.au – the iPhone seems to have had some influence on the traffic for Optus and Vodafone, interestingly enough Telstra seems to have benefitted too, despite not offering the iPhone!
compare telcos thumb Google Trends for Websites exposes your ranking and traffic data

That’s it folks, the newest tool from Google – a two-edged sword for most of us, but I have to admit: it is rather fascinating and will make me waste quite a bit of time playing Sherlock Holmes.

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One Response to “Google Trends for Websites exposes your ranking and traffic data”

  1. Google trends is a very powerfull too IF you know how to use it!