Just noticed this late today – it wasn’t there in the morning. A new tab above my Google Analytics Dashboard – Advanced Segments, new Beta feature. Well, well, well; isn’t this interesting! So what does it look like?
Google Analytics – the new Advanced Segments feature
What does it do:
- On a basic level, it filters statistics by a set of up to 4 criteria, the default ones including
- All Visits
- New Visitors
- Returning Visitors
- Paid Traffic
- Non-paid Traffic
- Search Traffic
- Direct Traffic
- Referral Traffic
- Visits with Conversions
- But where it gets really interesting is with the advanced segmentation.
You can segment by any combination of 1. Dimensions and 2. Metrics – conveniently available from a left hand side menu, as drag and drop tabs.
- Dimensions are Visitors, Traffic sources, Content, E-Commerce and Systems.
- Metrics: Site usage, E-Commerce, Content and Goals.
- What’s the difference? Dimensions are qualitative (which pages, links, URLs, products, keywords etc). Metrics are quantitative (how many visits, minutes on site, clicks per keyword, product quantities, etc). Combined, they offer a powerful tool for detailed analysis, which put Google Analytics on par with some of the major commercial solutions.
- Some interesting features: for any Dimension, the tool automatically offers as drop-down default options, such as the keywords/campaigns/URLs bringing most of the traffic, organic vs paid, page titles, or any relevant information available inside Google Analytics. Again, feature up to this poin only available in commercial packages.
Metrics and Dimensions
Applying the filter to the default reports
The newly created filter – in the example bellow US customers whe arrived at the site via Google – can be applied to existing reports like so:
And this is what the Dashboard looks like after applying the filter.
Also note the “compare two metrics option”, new addition that allows for more granular analysis.
The same structure of information propagates to all reports, while the available metrics for comparison are automatically selected based on the type of report.
And this brings us to another new feature: Custom reports. But more about this tomorrow, when I would have had the chance to play with it a little.
And if you found this useful, don’t forget to Sphinn!