Do forgive me this brief rant, I just came out of yet another meeting I tried to explain blogging and mcroblogging to corporate types. Exhausting.
For some reason, it seems very difficult for the corporate world to relate to social media. It’s a little like trying to convert a B2B marketer to B2C: whatever they do, they can’t seem to be able to kick the habit of thinking in corporate lingo.
Talking to consumers, to individuals, requires a very different language, a very different tone of voice. Making your message heard in the social media world requires a very similar one, more personal, more genuine. Devoid of ‘framework’ thinking and buzzwords and more genuine. A language which allows the person writing the piece to show through.
The same challenge seems to apply to any effort of converting corporate people to take up Twitter. And I would know, I used to be one of the said corporate crowd. Most of my friends still are.
I think I’ll write a Beginner’s Guide to Twitter one of these days. In an attempt to marry up the two very different worlds. I’ll have to include a few frameworks in there, for the MBA-qualified mob, and a few 140 character pieces of wisdom.
But until I do, I thought I would list a few good resources to get anyone started with writing for social media:
- 5 “New” Social Media Copywriting Rules for Dynamic Social Media Marketing by Nicky Jameson
- Writing for the Social Media Everyman by Copyblogger
- How to Write for the New Media by thepuckwrites.com
And stay tuned for that Twitter Guide, should have something in about a week’s time.