AttentionWizard – Attention Prediction Tool for Landing Pages
If you're a designer, things are never as easy as "making things pretty". More often that not, a graphic designer has to design something that will sell. A lot of times the design experience will help with optimising a design for conversion; however there are times when experience and flair will only take you that far.
Continue reading...
23. February 2010
Books and Tea: wonderful posters for Carturesti Library
Oh the delicate and subtle beauty of these posters! The brilliant Art Director, "guilty" for many other achievements that deserve a few more articles, is Stefan Vasilachi of Grey Worldwide Romania. And the happy client was Carturesti Library, Romania.
Continue reading...
9. February 2010
Beautiful portraits: Candice Wouters
I initially meant to do a post on portraits; and then I got stuck on Candice Wouters, a South African born photographer now living in London, whose work I stumbled upon while browsing for something or the other on Flickr. It was a bit inconvenient that her photos come in fairly small sizes, but even [...]
Continue reading...
7. December 2009
50 Unbelievable Manga Style Illustrations
This post contains some of the most beautiful illustrations I've seen in a while. I tried to include a variety of manga-style art, that spans a range of mediums and techniques. And make sure to scroll all the way down, I've saved the best for last!
Continue reading...
22. October 2009
Lead nurturing strategy: targeted communication flowcharts
The theory splits these non-converting prospects into prospects that need more information in order to feel comfortable enough to purchase; and prospects who are confident about the product but are price sensitive and are shopping for a more affordable option. To cater to these two very different categories of non-converting prospects vendors have to target them with a communication programme tailored to their respective areas of concern. These two flowcharts should come in useful for structuring your lead nurturing campaigns.
Continue reading...
21. October 2009
User Interface principles in web design – a return to the basics
There is much hype surrounding website UI design, and a large variety of tools claiming to help optimise the said interface; however, the most useful piece of theory I have found on the topic is dated 1998 and was written by somebody called Talin, whose home page now returns a 404. It was written with reference to program design rather than website design, but I think these 14 principles apply cross-topic.
Continue reading...
19. October 2009
Fashion illustration: Sandra Suy
I came across Sandra Suy's work quite recently; I just love fashion illustration (probably because I used to do a bit of it myself in a previous life); and Sandra's work is sharp, and minimalistic, and beautiful.
Continue reading...9. February 2010
Superbowl Ads 2010: My Top 10
Well I have to say this year left me a bit unimpressed with the quality of the ads. The godaddy ones were a lame attempt to reiterate the buzz they (accidentally) accomplished last year; Doritos had a range of ads, some good, some not quite; and the Chicken Warning ones were downright gross. Sorry folks, [...]
Continue reading...27. October 2009
Moodboard: Paris, scarves and l’amour
Because this was really fun to do yesterday, I have another moodboard for you; this time around it is about Paris, the fall, the elusive “amour”, colourful scarves dotting the grey city and my fave pick-me-up colour: orange. On a side note: I just adore the Hermes scarf…. Moodboard The soundtrack References Jean-Luc Duez’s Amour Hermes scarf Lovers – Courtesy of [...]
Continue reading...26. October 2009
Moodboard: Jacarandas and the blues
I know this is a bit left-field, but I felt a different vibe today and had to get it of my chest. Sydney was so grey and green and full of jacaranda flowers, and I felt so…well, a bit like this: Moodboard The soundtrack References Dietmar Busse Light of Hope Jacarandas
Continue reading...25. October 2009
WordCamp Presentations: Blogging, Wordpress and Social Media
Awesome presentations from WordCamp Seattle to get you started with Wordpress, blogging, social media and internet marketing.
Continue reading...21. October 2009
Ad of the Day: Amnesty International (print)
Now this is not something one comes across every day: it’s a campaign for turning in your gun. Simple and very, very effective: structured like a labyrinth, with the gun at the centre of it and the message: “The game ends when they find it. Save a life, give your gun. Disarming house campaign stop. Act. Denounce.” This one made [...]
Continue reading...21. October 2009
Ad of the day: The Economist (bilboard)
Two of the many ads in the “Get a word view series”. As always, subtle and to the point – and I’m loving the Economist red that make the ad so very distinctive. Click on the image to see the larger version. The Plugs The Team Advertising Agency: BBDO, New York, USA Chief Creative Officers: David Lubars, Bill Bruce Senior Creative [...]
Continue reading...20. October 2009
Ad of the day: Volkswagen – The Fun Theory (viral)
This awesome video is part of an initiative by the folks at Volkswagen in Sweden, called The Fun Theory. The theory is that something as simple as fun is the easiest way to change people’s behaviour for the better. The results seem to confirm the theory – the piano staircase resulted in a 66% [...]
Continue reading...19. October 2009
Ad of the Day: Kia Motors (bilboard)
Very simple and to the point ads for Kia Motors: awesome use of Photoshop in merging types of animals to illustrate product features. Click on the image to see the larger version. Swift and spacious Fast and fuel efficient
Continue reading...17. October 2009
30 lolcats that made me laugh like mad today
Probably funnier if you have or had cats and know their quirks, but funny anyway. Had a good laugh today looking at these and thought I'd share the best I found (btw, the video is awesome!)
Continue reading...15. October 2009
Ad of the Day: Unicef Tap Project / Desperate (TV)
I don't think there are many words to describe this. Just heartbreaking. The agency is Casanova Pendrill NY, and they specialise in Hispanic Communications. They also received a wide range of national and international creative awards, including Advertising Age Gold, Silver and Bronze, FIAP gold, silver and bronze, Addy, New York Festival, etc.
Continue reading...Latest Videos
Limeshot is a Power 150 Blog
The Power 150 is a ranking of the top English-language media and marketing blogs in the world. The name isn't strictly accurate: It currently ranks more than 500 blogs written about every imaginable marketing discipline.
11. March 2010
0 Comments